World’s First Certified Biodegradable Shoe Takes First Step into Industry Spotlight

Brazilian Line Sapatoterapia Debuts Bio SuperComfort Shoe at FN Platform in Vegas

Online PR News – 22-August-2012 – Sao Paulo – Making its debut appearance at FN PLATFORM this week, Brazilian shoe manufacturer Sapatoterapia will be premiering the world’s first certified biodegradable shoe, the Bio SuperComfort, at the American shoe event held at MAGIC running August 21-23, 2012 at the Las Vegas National Convention Center.

Sapatoterapia will be part of the increased international presence at the show, which includes other brands from Italy, Spain, Mexico, Portugal, Japan, and Great Britain. With expansion across all footwear categories, this year’s event will feature over 1600 brands.

The Bio SuperComfort is the latest addition to the award-winning brand. Decomposing in the environment much faster than a traditional shoe, the shoe is made entirely of eco-friendly raw material, with special features including:

• Lining made of natural, chrome-free leather and bamboo fiber fabric
• Ergonomic vulcanized soles made with natural rubber
• Natural cotton laces

The brand will also debut the Spring/Summer 2013 collection at FN Platform and features their SEDNA line, which has the unique airfloat system allowing air circulation inside the shoe.

Recognized for their comfort and sophistication, the brand recently received the prestigious 2012 Greenbest Award in the Fashion category through Greenvana Brazil, the highest honor achieved for sustainable efforts. The company has recently partnered with New Frontier Fashion, an online tradeshow featuring Brazilian manufacturers.

About Sapatoterapia
Sapatoterapia was founded in 1994 with the goal of developing comfortable and sophisticated shoes, and has evolved into a successful Brazilian brand sold in nearly 60 countries due to its innovation and commitment to sustainable practices. For additional information on the company, please visit

About New Frontier Fashion
Bringing the best of Brazilian footwear and accessories to the global marketplace, New Frontier Fashion is a web-based B2B fashion platform featuring footwear, handbags, and jewelry. Selected brands exhibit their collections online, giving retailers access to preview and place orders. For more information please visit

Contact Information
Endrea Kosven
EDK and Company

(818) 813-6723