National payroll companies have been branching out into other businesses in recent years, directly competing with many of their clients. Payday Payroll Resources has set up a partnership program designed to protect local businesses and their clientele.
Online PR News – 01-September-2012 – Thorofare, NJ. – PayDay Payroll Resources is a local South Jersey payroll service provider offering a wide array of outsourcing services to businesses large and small throughout New Jersey and surrounding states. Recently, Payday announced the addition of a strategic payroll partnership program that allows local area agencies to protect their clientele, while simultaneously building an additional revenue stream for their business.
“We’ve seen that small businesses such as CPAs, insurance agents, financial advisers, third party administrators, and other various trade associations have been hit hard in recent years by changes in the market,” Payday VP of Sales and Marketing Frank Plum says. “In particular, we have seen that two of the largest payroll companies in the U.S. have begun adding competitive services and products in these industries internally, and with very large marketing budgets, directly soliciting their clients to upsell them to these additional services. The end result is that local providers end up losing many of their clients to these national payroll companies.”
Payday’s partnership program was created to help address this concern. By offering this partnership with local agents in various fields, they believe they can create a mutually beneficial long-term relationship that will help these agents to protect and grow their businesses.
“We are a small business ourselves,” Plum continues. “With over 500 clients and close to a million dollars in sales and growing, we are doing very well as a payroll services provider. We certainly have no intention of ever entering the insurance, CPA, financial adviser, or any other business. And the promise we make with our partnership gives our clients the peace of mind knowing that their clientele is protected, so they can keep doing what they do best, without worrying that their payroll provider is trying to put them out of business.”
How the Payday Partnership Program Works
Payday’s strategic partnership program is available to all its clients, but is geared specifically toward businesses such as:
• Insurance Agents
• Financial Advisers
• Third Party Administrators (TPAs)
• Trade Associations
Each program has certain benefits that are specific to that industry. For example, the CPA partnership program has software interfacing that helps streamline many of the CPA’s regular tasks, while the insurance agent partnership program can be set up with an integrated ‘pay as you go’ solution for worker’s comp and/or property & casualty clients.
While the partnership program has extensive customization features that help each industry get the most out of their relationship with Payday, there are also some common benefits that are realized by small businesses across all industries. They include:
• Client Protection: Payday is committed to never entering into direct competition with their partners, so joining with Payday is a way for small businesses to protect their clientele.
• Revenue Sharing: The partnership program allows Payday’s clients to build an additional revenue stream without having to enter into a business they are not familiar with.
• Co-Branding: All partners are allowed to integrate their brand within Payday’s proprietary software, giving them greater credibility in the marketplace.
Payday’s revenue sharing works differently than most others that offer similar programs. Instead of being a ‘one off’ payment for a referral, Payday offers an ongoing source of revenue to its partners.
“Our quarterly revenue sharing gives partners a vested interest in PayDay’s continued growth, and the maintenance of the quality of product we offer their clients,” Payday Founder Rich Black says. “This type of arrangement keeps us highly motivated to continue creating the very best cutting edge payroll processing solutions for the businesses we serve.”
About PayDay Payroll Resources:
PayDay is a privately-held full service South Jersey payroll processing company founded in 2010 by executives with over 3 decades of experience in the payroll industry. They provide services to over 500 businesses throughout the East Coast region with close to a million dollars in sales. PayDay continues to grow rapidly as more and more local businesses become aware of their exceptional service offerings and affordable pricing.