belboon is the world’s first affiliate network to bring mobile download tracking to the market. From now, it is possible to track app downloads and to monetize them.
Online PR News – 04-September-2012 – Berlin / Germany – • belboon revolutionizes mobile affiliate marketing
• Download tracking launched at dmexco, Stand F030, Hall 8
• User-friendly technology for publishers and advertisers
Berlin 4th September 2012 - belboon is the world’s first affiliate network to bring mobile download tracking to the market. From now, it is possible to track app downloads and to monetize them. The affiliate network, one of the leading networks in the German speaking market, will be presenting its new technical innovation at the leading international trade fair, dmexco, on the 12th and 13th September at the Koelnmesse event grounds. “Download tracking is a further step into the digital future as online and mobile continue to converge. belboon has ensured that it is a leader in this trend”, explains Manuel Kester, CEO of belboon-adbutler GmbH.
With mobile download tracking, belboon is once again revolutionizing the mobile affiliate marketing industry and is offering advertisers a new technical solution for modern customer acquisition. A current international study from Capgemini has shown the increasing importance of apps for information about products and services. Twice as many online shoppers use apps in the growth markets compared to mature markets. For advertisers, being able to interact with customers forms a central part of any marketing strategy and by using Smartphone apps this is possible at any time. Using belboon download tracking, companies can track how many of their apps are downloaded by customers. Manuel Kester: “Whoever decides to work with belboon download tracking can expect to profit from a performance based form of modern customer acquisition, just in time for the Christmas period”
The affiliate network has been able to seamlessly build its new technological development into its in-house developed technology. belboon customers can expect the same level of user friendly technology from this new marketing tool for their business growth. Advertisers are launching campaigns for download tracking. These mobile campaigns appear the same as online campaigns in the belboon system. The only difference is the addition of specially developed mobile SDKs for iOS and Android operating systems. Each campaign can be viewed separately and can be evaluated using statistics.
Publishers require their own app which they can use to apply to the mobile app campaigns. All current app formats (According to IAB-Standards for mobile ad creatives) are available for partners. These actions will be paid out on a Cost Per Download basis (CPD). The advantage of these campaigns for publishers is that when a download has been tracked, the event is immediately confirmed, since the action (Initial installation of the app) has already been completed.
Publishers and advertisers can learn more about download tracking, as well as belboon’s complete service portfolio at the dmxeco event. Trade visitors can attend on the 12th and 13th of September 2012 in Hall 8 at Stand F 030. More information and registration details can be found at: https://service.dmexco.de/en/1916/~/Registration.html?src=Visitorregistration.
Company information: www.belboon.com
Download releases: www.belboon.com/en/press-releases.html
About belboon-adbutler GmbH
belboon is one of the three leading affiliate networks in the German-speaking market and is focused on strengthening the growth of its international activities. There are around 1300 advertiser programs and publishers from 30 different countries active on the network. belboon was the first affiliate network in the world to transfer its business model onto the mobile internet. Online and mobile publishers as well as advertisers profit from the network’s outstanding performance and broad reach as well as its market leading technology along with an exceptional level of service. Founded in 2002, belboon-adbutler GmbH runs belboon, the affiliate network belonging to the YOC Group: the European market leader for mobile technology and media.