Milan is the cradleof fashion. The city is well known internationally by its taste of fashion and design. In this atmosphere, Bormioli Rocco has opened a flagship store which values are style and new trends.
Online PR News – 07-September-2012 – Parma – Milan is the city of design. Walking through the streets, surrounded by Italian artworks, it’s impossible not to feel the artistic atmosphere globally full of style. Be it art, eco, food or fashion, industrial, interior, light or garden design, Milan caters for all tastes and curiosities.
Starting with the impressive architecture of Duomo, in the heart of the town, is a perfect starting point to get the art vibration to this extraordinary place. Then, nearby the gallery, a pleasant walking through the most famous and selected stores in the fashion world. Later, it’s possible to make an appetizer at Corso Garibaldi, a live zone full of attractions, bars, stores and interesting people. And it’s just there, at Corso Garibaldi, that Bormioli Rocco decides to open its first flagship store.
Localized in Brera district, the flagship encloses the value of style and is particularly alert to new trends and aesthetic qualities, without give up the tradition, reliability and credibility. A genuine path organized in 3 different spaces that create a welcoming atmosphere that invites you to watch and discover an amazing design world, exposed at 180 square meters.
To set up the flagship shop, two main elements were chosen: the wood and the iron, that make the Bormioli Rocco’s products the real protagonists surrounded by walls covered in personalized wallpapers. Besides the wide range of products signed Bormioli Rocco exhibited carefully, the new store has provided a new section called “museum”, which collects all the pieces that have made history by Bormioli Rocco.
Also, Bormioli Rocco new flagship store has participated in special events outside the Salone del Mobile, during the exhibition of the Salone Internazionale del Mobile 2012. Called “Seven To Ten” the event featured exceptional series of wine tastings. That was an incredible occasion to give Bormioli Rocco the tittle of international ambassador of the Italin style and Interior design.
Respect for tradition, Bormioli Rocco is in a constant desire for research and innovation driving us every day in proposing new articles that are in line with the needs of the consumer. Full details at: www.bormioliroccocasa.com