As a social media extension of its Zamaane Ko Sajaana Hai campaign, Greenlam Laminates recently launched a new Facebook application – “Share & Win”.
Online PR News – 18-September-2012 – New delhi – As a social media extension of its Zamaane Ko Sajaana Hai campaign, Greenlam Laminates recently launched a new Facebook application – “Share & Win”. This facebook application allowed the Facebook users to get a chance to win exciting prizes like a Tablet, goodies, movie vouchers etc. by sharing the Saundarya Premi Television Commercial (TVC) with maximum friends. The minimum age for participation was 15 years and the contest was applicable only in India.
The campaign received an overwhelming response with more than 1500 registrations. In fact, in just 15 days, the TVC was shared with more the 3.8 lac users on Facebook causing the campaign to go viral on social media. The brand has also supported its Facebook campaign with a trendy customised channel on YouTube (youtube.com/greenlamlaminates) and impressions of Saundarya Premi can be seen on Twitter (twitter.com/Greenlam01) as well.
The brand also launched the campaign’s offline extension with RED FM where people from 7 cities were invited to the malls to decorate the Taj Mahal with the choice of different laminates. The complete campaign had been tightly knitted to suit the market temperament; the contest, “Beautify the Taj Mahal” was conducted parallelly in 7 different cities - Delhi, Mumbai, Hyderabad, Kolkata, Pune, Bangalore, and Chennai - on 1st and 2nd September, 2012. Judges chose 5 entries from each city, taking the total number of final entries to 35. These creations were then uploaded on the Greenlam's Facebook page. In the final stage, one entry from each city, with maximum likes, won the contest; the 7 winning participants won a HOME MAKEOVER by Greenlam’s experts.
About the Brand: Greenlam Laminates is the Asian market leader in decorative laminates. Greenlam Laminates are known for their exclusiveness and widest range of innovative designs, textures, and durability. Present in more than 70 countries, Greenlam laminates are known for great designs and enhanced functionality.