The new fashion collection by Jockey women will be a fashion statement for the women who love to be active but at the same time enjoy comfort while wearing their lingerie.
Online PR News – 18-September-2012 – TamilNadu – September 18, 2012 – Jockey woman a brand of Jockey India operated by Page Industries Ltd has today launched a new set of Jockey bra and women underwear for the active woman. This exclusive ladies wear promise to offer Active, Comfort and Style for the active woman. A statement sent to the newsroom by the companies’ chief designer said. “The new fashion collection by Jockey women will be a fashion statement for the women who love to be active but at the same time enjoy comfort while wearing their lingerie. The lingerie have been designed with the active woman in mind and tailored towards women who love elegance and innovative products but still maintain their active lifestyle.” This is anticipated to take the market by storm as it has been specifically designed to cater for the modern woman’s needs. The exclusive collection that was announced today includes; Underwire Bra of the Lace Essence Style, the Camisole Signature stretch style, the Xena Active Style and the Soft Cup Bra Signature Stretch Style. All this collections have been made by the Jockey signature fabric Cotton Elastane stretch fabric, providing Superior Comfort & Stretch. Other products that were launched during the press release include Bikini Comfies style made from made from Superior 100% Combed Cotton Soft Absorbent fabric.
These products will continue to serve the Jockey woman market as the company continues to answer to their customer’s demands. “It is our pleasure to be always at our customer’s service and continue to enhance and improve our products that we offer into the market. Our products are all tailored made to suit the market demand.” Said the statement from the company executive.
Page Industries was formed in 1994 with the sole ambition of distributing Jockey International products and also promoting the brand in India. Jockey International is a world renowned fashion house and operates in over 120 countries in 136 years in the market. Page Industries Ltd is owned by the Genomal family which has been associated with Jockey International for over 50 years. It is through these experience that has enabled the company to grow to where is today. The company is headed by the Managing Director Mr Sunder "Ashok" Genomal who has vast experience in the innerwear industry and has steered the company’s growth and expansion programme to where it is today. The company boast of a workforce of over 13,000 employees and over ten manufacturing plants in Bangalore, India, 23,000 sales outlet and 76 exclusive stores across the country.
The dedication of all the staff across the plants is what has made Page Industries stand out as an achiever. The dedication that they have put in has ensured that the company continues to meet its target even during economic meltdown like the one that was recently experienced globally. Page Industry is expected to make headlines in the coming many years as it embarks on an ambitious strategic growth in and out of India as it takes its position as a market leader in the innerwear and jockey panties industry.