HDNet’s “Inside MMA” to Film Segments on the IMMAE Floor During the August 2009 Show

IMMAE today announced a partnership with HDNet to produce segments for the highly popular program “Inside MMA” on the live tradeshow floor at the August 2009 LA Convention Center event. Camera crews will also be walking the floor, asking MMA fans questions that will air as part of the “Toe 2 Toe with El Guapo” segment on the program, in which co-host Bas Rutten answers viewer questions.

Online PR News – 27-June-2009 – – The IMMAE show is the quintessential exposition and tradeshow for MMA where the industry converges under one roof for one weekend. Fighters, fans, and industry professional alike grace the floors of IMMAE across the weekend, creating a dynamic and unique experience not soon forgotten. This synergy and energy creates an explosive potential for human interest content far different from that of the normal fight production.

Due to IMMAE’s political neutrality, it is able to bring many different parties to the table in a once-a -year convergence of the best of the best within the Mixed Martial Arts industry.

HDNet recognizes this, and will have a significant presence at the IMMAE show to capture and capitalize on this potent cocktail of celebrities, fighters, industry executives, and professionals. This concentrated set of content opportunities is difficult to capture elsewhere and HDNet will be sure to return with significant footage of that action.

HDNet will also feature a promotional segment on “Inside MMA’s,” “Kruck's Corner” to build excitement leading up to the August IMMAE show. After capturing the live action and filming an episode of “Inside MMA,” HDNet will air additional segments post-IMMAE show including another Kruck’s Corner feature.

HDNet and IMMAE invite you to come out and mingle with the best of the best at IMMAE 2009. You could end up on HDNet in an “Inside MMA” feature segment!

About HDNet Fights:HDNet Fights (www.hdnetfights.com) is one of the leading Mixed Martial Arts (MMA) organizations in the country. Founded by Mark Cuban, HDNet Fights promotes, produces and airs over twenty-four live MMA events annually for broadcast on HDNet. HDNet Fights is unique as a unifying force in the MMA industry partnering with leading promoters, including Affliction, DREAM, Sengoku, XFC, M1, K-1, K-1 Max, MFC, Adrenaline and others to offer the quality match-ups and productions that MMA fans demand. Founded in 2007, HDNet Fights is led by CEO Andrew Simon while company operations are handled by Dallas MMA legend and former UFC champion, Guy Mezger.

HDNet (www.hd.net) is the home for HDNet Fights and is the leader in offering live MMA broadcasts and the leading news and information show for MMA fans, "Inside MMA." In addition, HDNet provides viewers with the best in original news, sports, music and entertainment programming. From the Emmy Award winning "Dan Rather Reports," to championship sports coverage from NASCAR and Major League Soccer to "Guys Night In" every Thursday and the HDNet Concert Series every Sunday, HDNet offers great programming with the world's best picture quality.

Launched in 2001 by Mark Cuban and General Manager and COO Philip Garvin, the HDNet networks are available on AT&T, Charter Communications, Comcast, DIRECTV, DISH Network, Insight, Mediacom, Verizon and more than 40 NCTC cable affiliate companies. For more information visit www.hd.net.

About Inside MMA-
HDNet's "Inside MMA" is the first and only one of its kind - an original, weekly television program devoted completely to news and highlights from the world of Mixed Martial Arts. Hosts Kenny Rice and Bas Rutten are joined by the sport's top fighters and news-makers every week to discuss and analyze the latest in MMA. The program also includes event highlights, viewer mail, and Ron Kruck providing up-to-the-minute news and features with Kruck's Korner. "Inside MMA" has become the hottest Mixed Martial Arts program on television, giving fans their weekly fix of everything MMA.
Since the program's inception in September of 2007, "Inside MMA" has covered some of the biggest stories in the business, presenting interviews with the biggest names involved. From Randy Couture's legal battles with the UFC to Seth Petruzelli's upset win over Kimbo - and the Florida State Athletic Commission's investigation of that fight - to the fall of EliteXC, "Inside MMA" has covered it all.
"Inside MMA", HDNet's weekly series covering the latest news, rankings, stats and highlights from the world of Mixed Martial Arts airs every Friday at 9:00 p.m. ET.

For more information on IMMAE, please visit www.immae.tv

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