KeyRocket enacts creative marketing by hosting a Berlin Mini-Marathon right in the middle of Alexanderplatz!
Online PR News – 28-September-2012 – Berlin, Germany – As a part of this week’s creative marketing action strategy, KeyRocket hosted a Berlin Mini-Marathon right in the middle of Alexanderplatz!
Our idea to construct a 42.195 meter track in the center of Berlin’s heavily populated Alexanderplatz was handled with unstoppable efficiency. We moved from concept to reality inside of 48 hours! In order to construct the racetrack, an assortment of items ranging from cardboard to bright pink toilet tissue was utilized.
Participants received chocolate for their time, and winner with the most outstanding time received an Amazon gift card. Our incentives were irresistible! We also gave away cool KeyRocket swag like mousepads and personalized award certificates. Photos are available on KeyRocket’s blog.
One person at a time, we’re spreading the word about KeyRocket… and probably having a bit too much fun doing so!
KeyRocket is software that shows users time-saving keyboard shortcuts, when they use slow and inefficient mouse clicks. The shortcut hints appear as subtle pop-ups, which do not interrupt workflow. Success notifications and a personal progress dashboard increase fun and motivation to learn. KeyRocket supports the Microsoft Office applications – Word, Excel, PowerPoint and Outlook. With over 1,700 shortcuts KeyRocket covers the needs of most office workers. In the coming months the product will be available for other standard software.
About Veodin Software GmbH:
The software is developed by Veodin Software GmbH at their headquarters in Berlin, Germany. The company was founded in June 2011 by Matthias Mayrock and Jan Mechtel. The founders formed the team after several years of success in the business consulting and software development. Seed investors include High-Tech Gründerfonds and Michael Brehm.
Miriam Rupp| firstname.lastname@example.org | Mashup Communications GmbH |+49.30.8321197.5
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