Software division to be launched by David Henry Marketing aimed specifically at helping small to medium companies automate many social media tasks.
Online PR News – 02-October-2012 – Rotherham, South Yorkshire – UK based marketing company, David Henry Marketing is launching a software division aimed at helping small to medium business automate many of the manual tasks now required in today’s world of social media.
Google have recently started to put a lot of emphasis on using social media in the correct way, there is no better vote or recommendation for a company’s website or products and services than a genuine referral or recommendation via any one of the hundreds of social media channels.
Research has proven though that the majority of business is still getting social media wrong and very few actually make a profit out of their activities. The classic case in question was General Motors pulling away from using Facebook as an advertising platform for this very reason earlier in 2012.
UK based David Henry Marketing have spent a considerable time researching trends and software requirements for using social media successfully. They claim the number 1 reason for not getting results is the inability to syndicate content correctly and the time this takes doing it manually.
David Henry says” we have looked long and hard at the positives and negatives of using social media, we have found the vast majority of companies we have talked to are disenchanted with the whole process and many have already written it off as a loss making exercise. Our new software suite will include tools to quickly and easily syndicate content to the right sites in the format Google wants and it will build valuable links or votes back to the main website which in turn will improve a website rankings and therefore drive more traffic to the site”.
The whole industry of SEO and online marketing has been turned full circle recently, first they had the Google Panda update aimed at improving the quality of the content available online and more recently they have had the penguin update which was more serious and had massive implications to tens of thousands of companies.
It is quite clear social media is playing a bigger and bigger part in the way the search engines rank a website so shunning it as a fad or loss making exercise is no longer an option.
Every business both online and offline needs to consider their own social media strategy and put a program in place to build the platforms needed to take full advantage of this rapidly growing medium, the industry is quite clear, those who do will prosper, those who don’t will find it difficult to survive.
David Henry Marketing is launching its software suite, Social Media Power Pack officially on 18th October, 2012 and they say early demand for information has been overwhelming. As part of the pre launch you can get a free 40 page guide to effective social media marketing by visiting the website http//www.onlinemoneyclub.co.uk