Multiplywealth opens it doors today, offering not only a new
financial planning service but a new business model for the financial planning industry.
Online PR News – 18-October-2012 – London – Multiplywealth’s hybrid, Modern Portfolio Theory-based business model places the client first by design and eliminates the conflicts of interest inherent in traditional models. As with fee-only advisors, clients receive a comprehensive financial planning service prepared by highly qualified investment advisors who take on fiduciary responsibility, but unlike traditional fee-based services, Multiplywealth’s advisors are compensated exclusively on the quality of their planning and the client’s satisfaction.
“It is a complete departure from the status quo,” said Alexey Mikhaylov, Multiplywealth’s founder and CEO. “Multiplywealth overcomes one of the major criticisms of the financial planning industry. Our advisor representatives never receive fees or commissions from the sale of financial products and asset management.”
Every aspect of Multiplywealth is aligned with the client’s interests. The company’s tagline is “Trustworthy by Design.”
“We reward our advisor representatives for being better planners, not for being better product salespeople,” added Andrew Simeonov, Multiplywealth’s Chief Marketing Officer. “Their bonuses are based entirely on client satisfaction ratings.”
Built around Modern Portfolio Theory that has long been advocated in academic circles but ignored in the marketplace, Multiplywealth eliminates the conflicts of interest built into traditional financial planning and money management models. For a fixed annual fee, Multiplywealth clients receive a comprehensive, continuously updated, fiduciary-advised financial plan, including tax and living trust preparation and asset management. The firm provides high-quality wealth management services without requiring clients to be high net worth, and all costs are completely transparent to clients.
“For a financial planning firm to be truly client-oriented, it must eliminate the inherent conflict of interest that underlies the traditional, commission-based financial planning business model. Alexey Mikhaylov has done that,” said Garreth Grant, Ph.D., professor of finance at Oxford University and a member of Multiplywealth’s Advisory Board.
“Financial theorists have consistently argued that the industry’s emphasis needs to be on regularly updated financial planning. Asset management should flow from the financial planning effort,” Grant added. “But traditionally, the cart has driven the horse, and investors haven’t always been well served as a result.”
To ensure high standards are met, the company has a minimum advisor representative standard of five years of financial industry experience, and advisor representatives must have a Certified Financial Planner (CFP) designation and be an Accredited Investment Fiduciary (AIF). In addition, the company’s policies and procedures are designed to comply with the standards set forth by the Center for Fiduciary Excellence (CEFEX) as applied to investment advisors.