Honda and Ohio State Unveil $1.3 Million Driving Simulation Laboratory

Research on driving distractions will take place in Honda’s new driving simulation laboratory located at Ohio State University

Online PR News – 31-October-2012 – Nashville, TN – Ohio State University has just opened a brand-new driving simulation laboratory to conduct research on driving distractions and how to prevent it. Ohio State along with Honda Research and Development Americas, Inc. and the Ohio Supercomputer Center created this $1.3 million laboratory that includes driver simulators that give a real driving experience in a real Honda vehicle.

The 5,800 square-foot facility is located in a university building in Columbus, OH. With state of the art equipment, this lab will be the most technology-sophisticated laboratory in Ohio. Two other universities will be involved in a consortium that will run the facility as well: the Wright State University Center of Excellence in Human-Centered Design and the Ohio University Driving Simulation Lab.

“It will allow scientists to monitor peoples’ heart rate, eye movement and stress levels while they are in a realistic driving environment,” explained senior associate vice president for research at The Ohio State University, Jan Weisenberger, “This new lab is designed to offer a visually immersive and realistic driving experience that will allow researchers to study how people actually react and behave behind the wheel.”

The simulator will feature three eye-tracking cameras that allow researchers to see how drivers’ heads move as they shift their gaze, determine how long they gaze at any one place and even see how often they blink. This system will also be able to indicate how sleepy a driver may be. Driver’s blood pressure, respiration rate and other indications of stress levels will also be monitored.

The Ohio Board of Regents have provided $250,000 to help fund the lab as well, emphasizing the lab’s potential for creating jobs in Ohio. “We have the opportunity to train students who will become a very valuable asset to Ohio industries,” Weisenberger went on to explain. “This trained workforce may serve to attract new companies to Ohio and help many companies that are already in the state.”

Trickett Honda proudly supports this new Honda simulation project. If you are interested in finding out more about the new labs, stop by the Nashville, TN dealership today. Trickett associates will be glad to answer any questions you may have. Information about current vehicle inventory and dealership hours can be found on their website,

About Trickett Honda: Trickett Honda, located in Nashville, TN, carries and extensive inventory of popular new and previously-owned Honda vehicles. All staff members work hard to match each customer with the perfect Honda vehicle to fit their lifestyle. The finance, service and parts departments ensure top customer satisfaction as well.

Contact Information
David Apple
Trickett Honda
Madison TN, 37115