Cilory has recently introduced a range of club wear which can be seen as an extension of its basic market product – lingerie. But the company also has a vast range of fashion jewellery that one can team up with almost anything from ethnic to western and for any occasion.
Online PR News – 31-October-2012 – Gurgaon – Gurgaon, 31th October, 2012: Cilory, India’s premium brand for buying personal products like dress, lingerie, handbags, and cosmetics has now ventured into fashion jewellery. The company has an impressive range of over 800 products and provides its customers the ease of shopping from home while still being able to access popular brands in fashion jewellery like Archies, Pretty Woman, Sia, Estonished, Stupid Cupid and many more. The user can choose a product by narrowing down his search according to the subcategories – pendants and necklaces, accessories, earrings, bangles and bracelets, rings, and hairclips. By clicking on each subcategory, one can access the list of products enlisted under it.
VP Marketing Ramraj Chauhan from Cilory.com says, “Our aim is to make online shopping a pleasurable experience for you. So that you find just what you need, our website has been designed to help you narrow down on your search. Once you select a category, for example pendants and necklaces; you can then choose the subcategory according to your taste from among the available – traditional, western, handicraft, and pearls. You can also choose a product by selecting a particular manufacturer, or you can also narrow down your choice on the basis of price range. This extensive option helps our customers choose the exact Fashion Jewellery that they are looking for.”
Though the company has just introduced club wear, Cilory is a time tested brand when it comes to lingerie. The biggest achievement of the company is that it has continued to move forward without losing focus. And while the primary shopping experience of lingerie still remains, having branched out into sub categories like night wear, stockings, swim wear, shape wear etc has only enhanced the brand image of Cilory. If anything, it has only helped the company to attract a wider base of audience for its products.
Ramraj Chauhan from CIlory.com adds, “A lot of people, especially women are not comfortable about trying lingerie at stores. We give them the privilege of shopping at the comfort of their homes. You can choose a product by selecting a particular manufacturer, your size, the colour in which you want the product, and the price range. And you can still take all the time that you want to make a decision about what you want to buy while your order lies in the shopping cart.”
To check out the latest in fashion jewellery at Cilory click: http://www.cilory.com/21-21-lingrie