Inada USA Announces Price Increase for Sogno DreamWave Massage Chair

New Pricing for Synthetic Leather Sogno DreamWave Chair Effective Feb. 1, 2013

Online PR News – 06-November-2012 – Boulder, Colo. – Inada USA, the exclusive U.S. distributor for Inada massage chair products, including the Sogno DreamWave massage chair, has announced a planned price increase effective Feb. 1, 2013.

The MSRP for the synthetic leather Sogno DreamWave chair (model HCP-10001A) will increase by $200 from $8,799 to $8,999. The MSRP for the Sogno DreamWave in top-grain leather and the Yu•Me (model HCP-R100) will remain unchanged at $9,999 and $6,999, respectively. Orders placed on or before Jan. 31, 2013, will be filled at the current price.

“This price increase for the Sogno DreamWave massage chair is due to ongoing exchange rate pressure, higher transit costs, and increased manufacturing expense. Despite the bump in price, I am certain that we still offer discerning massage chair consumers the most satisfaction, value, and quality available anywhere in the industry,” said Cliff Levin, president of Inada USA.

Levin added, “We will always maintain our commitment to superior product quality and service excellence that have built Inada’s reputation as ‘The World’s Best Massage Chair’™ and have made Inada the standard bearer of the entire massage chair industry.”

Inada massage chairs are in a class of their own. Over 50 years of massage chair innovation and decades of research into the ancient art of shiatsu techniques are infused into every Inada massage chair— a pedigree and quality unmatched by any other massage chair on the market.

About Inada USA
Inada USA distributes therapeutic massage chairs through an exclusive relationship with the Family Inada of Osaka, Japan. Inada massage chairs combine shiatsu master massage movements with state-of-the-art Japanese engineering ingenuity. Utilizing a patented auto-sensing, auto-adjusting digital technology, the chairs have been recognized around the world for innovative design and exceptional product quality. Inada massage chairs offer the industry’s most comprehensive massage chair warranty available. Inada massage chairs are available in retail stores throughout the U.S. To learn more, visit

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