Scion Tuner Challenge Cars Revealed, Three Redesigned FR-S Vehicles Featured at SEMA Show

Three 2013 FR-S vehicles designed as part of Scion’s Tuner Challenge were featured at the 2012 SEMA show this year

Online PR News – 09-November-2012 – Cookevile, TN – Scion revealed three Turner Challenge FR-S cars that were featured at this year’s 2012 SEMA Show. Three custom car builders had three months and $15,000 to redesign the all-new 2013 FR-S. The winner, which was announced at the show, took home a $10,000 grand prize.
“This year’s SEMA show has extra energy from the recent launch of the 2013 FR-S sports car,” explained Scion auto shows and events manager, Steve Hatanaka. “The buzz and enthusiasm from FR-S owners has been tremendous as they look for ways to take their cars to the next level with custom and performance accessories. This year’s Scion Tuner Challenge contestants did an amazing job showcasing how the FR- can be personalized.”
The three FR-S Turner Challenge cars that were featured at the show were “Carbon Stealth Fr-S” by John Toca of Chicago, IL, “FR-S GT” By Daniel Song of Orange County, CA and “Minty FReSh” by Chris Basselgia of Lebanon, PA.
Chris Basseliga’s goal for this year’s competition was to show that the East Coast’s can compete with the rest of the country. His mint green FR-S was built extremely low to the ground but remains enjoyable and drivable on the street. As a musician, Chris made sure to feature high-quality sound in the FR-S as well.
Daniel Song brought a lot to the competition this year, boasting his Southern California edge. Being in the California tuner business for over 15 years, Song stood out as a top competitor. His FR-S had an “evil and sinister” appeal that was inspired by the test cars that run in Japan’s GT300 series. Designed to be as close to a racecar as possible, the GT has no audio but definitely created some buzz at the show.
Chicago native John Toca strived to infuse as much Midwest culture as he could into his FR-S. John used a number of custom fabricated carbon filter parts, designing the FR-S for top performance instead of just design. It also featured a supercharger to provide some forced induction.
After much deliberation, the Minty FReSh Fr-S took home first place at the SEMA Show. John Toca’s FR-S took home second and Daniel Song’s FR-S GT took home third. The FR-S was also honored with the “Hottest Sport Compact” award at the SEMA Show this year.
For more information on the Tuner challenge FR-S vehicles, this year’s SEMA Show, or the 2013 FR-S, stop by Cumberland Toyota today. Sales associates at the Cookeville, TN dealership will be happy to answer any questions you may have. All of our current inventory as well as service and vehicle specials can be found online at
About Cumberland Toyota: Cumberland Toyota, located in Cookeville, TN, proudly carries an extensive inventory of new and previously-owned Toyota vehicles. Cumberland Toyota Staff make sure every customer leaves with the Toyota they have always wanted. Their finance and service departments also work hard to make sure every customer leaves satisfied.

Contact Information
Wayne Burkett
Cumberland Toyota
1540 Interstate Dr
Cookeville TN, 38501