The Be The Link Campaign is the first of its kind to raise awareness for HIV and AIDs, visually linking 250 influential people in a voice of unity. The goal is to destroy the stigma surrounding the disease and to highlight the need for HIV treatment for those who need it.
Online PR News – 26-November-2012 – New York NY – The Be The Link Campaign first of its kind to raise awareness for HIV and AIDS, in a visually display of influential people. The goal is to destroy the stigma surrounding the disease and to highlight the need for access to HIV treatment for those who need it.
AIDS is a chronic, potentially life-threatening condition caused by the human immunodeficiency virus (HIV). By damaging the immune system, HIV interferes with the body's ability to fight the organisms that cause disease. While there have been great strides in the prevention of HIV transmission and care of HIV infection and AIDS since AIDS was first recognized in 1981, there is no cure.
The Be The Link Campaign spreads the message online at www.be-the-link.org featuring conceptual images of participants and PSAs sending the message that the participants are not just a face in a picture but also a voice for HIV in America. The latest Be The Link news is broadcast via Twitter @bethelink1
Two years in the making, the goal of the Be The Link exhibit is to unite diverse group of influential people without separatism. AIDS does not care whether you are black or white, straight or gay, the fact remains - HIV effects everyone. The diversity of people who form the links highlights the uniqueness of this collaborative effort that shines light on advanced treatment that can help reduce the risk of AIDS.
An exhibit of photographic images will be displayed in galleries – one in New York City and one in Los Angeles, symbolically linking both coasts. The New York opening event Media Sponsored by Zink Magazine will be a lavish red carpet affair in an historic architectural facility in Tribeca on World AIDS Day, December 1, 2012. Hosted by Aviva Drescher and Randy Jones. Special performances by Sarah Atereth Number 1 hit recording Artist worldwide, Sylvia Tosun Number 1 on the Billboard Club Chart with worldwide recognition and co-founder of Sea to Sun global record company. Plus Dance Billboard pop artist Cara Quici will be performing her latest single FIGHT. Spinning the evening's most delightful music mix DJ Speir From Speir TV Global music content exclusively at the New York gala to raise funds for Until There's A Cure. An opening gala will be held in Los Angeles on February 23, 2013 with location to be announced.
The event spotlights the photography of Andy Tsagaris, director and visionary of the event. Featuring some of today's most prominent figures in the world of business, entertainment, sports, and politics including: Avivia Drescher, television personality of Real Housewives of New York; Randy Jones, multi-platinum recording artist and founding member of The Village People; Project Runway Season 10 Winner Dmitry Sholokhov; Charlotte Ronson, fashion designer; Phillip Bloch, Hollywood's premier fashion stylist; Michael Bastian, fashion designer; James Mottern, screenwriter and filmmaker; Adam Sabbagh, entrepreneur, sportsman, media personality, and humanitarian; VH1's Mob Wives Carla Facciolo; celebrity stylist and television star Carson Kressley; avant-garde fashion duo The Blonds; film producer Cindy Cowan, president of Cowan Entertainment; actor Tommy 'Tiny' Lister; Kate Linder star of The Young and the Restless; reality star Jessica Romano of Jerseylicious; Malan Breton Fashion designer; actress Tara Reid; David Mixner, author, political strategist, civil rights activist, and public affairs advisor; Todd Thomas, fashion designer; and Sean Stone, director, producer and son of legendary producer Oliver Stone.
The Be The Link Campaign is partners with Until There’s A Cure, a national organization since 1993 dedicated to eradicating HIV/AIDS by raising awareness and funds to combat the pandemic. Until There’s A Cure is committed to: funding innovative programs which promote AIDS awareness and prevention education; providing financial support for care and services for those living with AIDS; and supporting and advocating for AIDS vaccine development which offers the best hope for reducing the spread of HIV. For more information on the foundation, visit www.until.org
For more information on the campaign, including images and profiles of the participants and campaign resources, visit www.be-the-link.org or follow on Twitter @bethelink1
The Be The Link Campaign is the first of its kind to raise awareness for HIV and AIDs, visually linking 250 influential people in a voice of unity. The goal is to destroy the stigma surrounding the disease and to highlight the need for access to HIV treatment for those who need it.