Substance151 Principal Joins the Board of Directors for U.S. Green Building Council (USGBC) Maryland

Ida Cheinman, principal and creative director of a strategic brand communications firm Substance151 joins the Board of Directors for the Maryland Chapter of the U.S. Green Building Council (USGBC).

Online PR News – 07-January-2013 – Baltimore, Maryland – Ida Cheinman, principal and creative director of a strategic brand communications firm Substance151 joins the Board of Directors for the Maryland Chapter of the U.S. Green Building Council (USGBC).

USGBC Maryland works to advance sustainable building process and create communities that are environmentally responsible, profitable and healthy places to live, work, learn and heal. Through its LEED green building certification program, education and advocacy, USGBC Maryland is dedicated to greening Maryland one building at a time by encouraging all sectors of the building industry to work together toward a common goal.

"Since 2005, Iíve been closely involved with the green building industry through the client work and volunteer activities," said Cheinman. "Iíve been closely involved with USGBC Maryland since 2008 and, most important, I am philosophically aligned with the USGBC mission, vision and goals. I feel that I will bring passion, diversity and a fresh perspective to the USGBC Maryland Board of Directors."

Since 2008, Substance151 has taken USGBC Maryland through a comprehensive visual identity development process. From collateral, educational materials and tradeshow exhibits to electronic media and event branding and design, Substance151 has fundamentally changed the chapterís public image.

Recently, Substance151 has launched the chapterís new website Ė a digital extension of the USGBC Maryland brand Ė in order to better serve the needs of the chapterís membership, staff and volunteers.

About Substance151, Benefit LLC

Substance151 is a strategic brand communications firm for organizations on the edge of evolution Ė whether that evolution is inspired by growth, changing conditions, stronger competition, new customers, products and services or a desire for a stronger, more relevant brand.

Its expertise includes every step of the branding process Ė from strategy through design, across print and digital media, and covering all aspects of marketing communications.

For further information, please email at contact@substance151.com or visit www.substance151.com.

About USGBC Maryland

USGBC Maryland works to advance sustainable building process and create communities that are environmentally responsible, profitable and healthy places to live, work, learn and heal. Through its LEED green building certification program, education and advocacy, USGBC Maryland is dedicated to greening Maryland one building at a time by encouraging all sectors of the building industry to work together toward a common goal.

For further information, please visit www.usgbcmd.org.

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Contact Information
Ida Cheinman
Substance151, Benefit LLC
2304 E. Baltimore St
Baltimore MD, 21224

4107328379