New Lighting Technology Wows Visitors to Recently Opened Miami Nightclub


Online PR News – 03-February-2013 – Fort Lauderdale, FL – Fort Lauderdale, Florida – January 31, 2013 – The doors recently opened at a dynamic new club
launched by Miami’s biggest nightlife impresarios, with revolutionary new lighting features
stealing the opening night show. This sophisticated lounge called CLUB STORY is located at 136
Collins Avenue in Miami Beach, and was completed just in time for its star studded grand
opening, which took place on Dec. 26. The nightclub boasts one of newest innovations in
theatrical lighting - Elation Pixel Tape – used to create a dramatic atmosphere of excitement and
sophistication. Some eighty percent of the club's vast square footage is enhanced by this
chameleon-like lighting that can change colors in the blink of an eye! The lighting installation was
handled by a Broward County-based company called DIODE LIGHTING INC.

Lighting installer Osvaldo Orta, President of Diode Lighting, explains what makes this lighting so
extraordinary. “With regular LED’s you control each strip as a whole. With the Pixel Tape, you
control each LED as an independent entity. This means every single LED light can be
programmed differently, allowing you to achieve all sorts of amazing effects.”

Imagine a ceiling of twinkling stars, shooting comets or a wall with gentle falling rain; these are
just some of the effects you can create. Once the Pixel Tape has been installed, it can even be
connected into a computer to display low-resolution images and videos. Diode Lighting, Inc. is
excited about all the potential applications of this new technology, and delighted with how it
worked for CLUB STORY.

Architectural Designer on the project, Francoise Frossard, and Lighting Designer Steve Lieberman
are also thrilled at the results of this challenging nightclub project. The nightclub has already
become popular, and the owners are thrilled with the interior look. The club's owners also own the
well known LIV nightclub in Miami, as well as two other clubs. They wanted the coolest, most
versatile lighting possible for their latest club acquisition, and that is exactly what they got at

Standard LED strip lighting is currently popular but not near as versatile. Orta also warns buyers
to beware of low-cost product that malfunctions easily and wears out in a short time.

"The versatility of the pixel tape lighting is just amazing," comments Orta. "We applied it at Club
Story with meticulous detail and truly made lighting part of the interior design. It is now not only a
design feature; it is part of the guest experience. The changing hues and movement of the LED’s
in the walls, floors and ceiling will submerge clientele in a dramatic ‘LED trip’ ”.

Diode Lighitng, Inc. is an award-winning, licensed and insured installer, founded in 2007 in South
Florida. The company specializes in LED lighting installation and design for commercial
buildings, television sets and productions, nightclubs and restaurants, and high-end homes. Visit
them online at:

Contact Information
Osvaldo Orta
Diode Lighting, Inc.