David Jones Announces Fashion Launch For Autumn/ Winter 2013

The upcoming Autumn Winter season is easily one of our most inspiring moments, not just for its sheer elegance and innovation but also for its storytelling.

Online PR News – 06-February-2013 – Sydney – DAVID JONES

The upcoming Autumn Winter season is easily one of our most inspiring moments, not just for its sheer elegance and innovation but also for its storytelling. As David Jones enters its 175th year, we are highlighting our legacy with some of the most thrilling (and desirable) runway trends we’ve seen in a long while.

To honour this tradition, the David Jones Autumn Winter 2013 campaign is set against a backdrop that is at once both iconic, sentimental and dear to our hearts: the newly-restored seventh floor of our flagship store in Elizabeth Street, Sydney. Historically, it’s a most glamorous setting that played host to some of Australia’s most notable fashion moments including the very first staging of Christian Dior’s salon parade outside of Paris. Today, the glory returns as our favourite ambassadors take centre stage – from the extraordinarily successful Miranda Kerr to the shining stars Samantha Harris, Jason Dundas, Montana Cox and Jessica Gomes, who all help lend the campaigns a fresh and quintessentially Australian vision.

As for the fashion, it seems only apt that as the temperatures dip low, designers provide a kind of sweeping dose of cosy yet charged escapism. It might be a cliché, but the seasonal change absolutely does shift your mood: suddenly, we’re drawn to stronger statements, whether it be cocooning looks or body-molding silhouettes that promise more confidence via their cleaner, more structured lines. There are elements of nostalgia, too, via the 60s and 70s – and certainly, this season your whims could be a little more theatrical: we’re reveling in the 1920s movie-star drama of The Great Gatsby and fashion’s accompanying grandeur which takes in exquisite sequined dresses from Rachel Gilbert and Collette Dinnigan and heavily jeweled accessories. It’s clearly impossible to be overdressed this season.

In addition to those sweeping red carpet looks, however, there’s also much to be said for the utilitarian offerings that empower us to feel good, one day to the next. From leading local names such as Dion Lee, Willow, Lisa Ho, Josh Goot, Ginger & Smart and Alex Perry to some of the most covetable international brands including Mary Katrantzou, Yves Saint Laurent and Céline, this winter designers are making clothes and accessories with equal measures of dazzling invention and everyday desirability, and what could be more assuring or appealing than that?

After all, how we feel about ourselves has more than a little to do with how we dress. Here at David Jones, we’re sure that true style is a daily affirmation of our joie de vivre, and so the message we hope to decipher from the season is that anyone can translate the runway trends to suit their wardrobe and their personal style. The best fashion – just like our grand city store – truly is ageless.



This season, French dressing has a strong influence as designers recreate couture-like effects in order to make their collections the ne plus ultra in cool. Here, hourglass silhouettes and ladylike chic prevails in the form of immaculately tailored separates, coloured lace ensembles and nubbly tweeds, meantime the shapely peplum brings fizz to otherwise classically streamlined ensembles. To further expand on the mood, names such as Ellery, Collette Dinnigan, Camilla and Marc and Lover work a delightfully sweet palette of macaroon tones including spearmint, lemon, berry and coral, and the results are wonderfully tempting.

Fashion has always been captivated by F. Scott Fitzgerald’s dazzling epic, The Great Gatsby. The question was how – in the year when Baz Luhrmann’s adaption will make its much-anticipated premiere – would designers reimagine the hedonism of Daisy Buchanan’s 1920s jazz era, and what pretty glimmering pieces would they whip up? Consider the sparkling champagne palette of rose, blush, silver and gold and it seems today’s flapper-inspired looks are all about warmth and shine: lavish beading in Deco-style appliques take prominence at Alex Perry, Willow and Collette Dinnigan and Rachel Gilbert as do romantic drop-waisted dresses in liquid satins, while a stunning display of crystalbedecked heels and compact clutches trimmed in feathers and jewels will delight a new generation of jazz babes.

Talk about high shine: designers’ visions for the season – from elegant suits at Dion Lee and Carla Zampatti to perfectly-matched prints – are tailored, grown up and meant for staying in the city. Sixties sweet gets a modern jolt via glossy textures and up-to-the-minute accessories that come together with an overall polished flair and the mood is very much understated yet not underdressed. To take a cue from the city ingénue, we’ve noted a few key pieces to add to your most-wanted list come winter: swinging boxy coats, Peter Pan collars, pop-coloured trousers and dropped-hem dresses from the likes of Gary Bigeni, Kirrily Johnston and Trelise Cooper in a vibrant palette of modern brights, including tangerine, cobalt, peacock and magenta.

So, maybe you aren’t dashing off to some far-flung health spa for the holidays this year, but you can still dress as though you are. Key to the look: nostalgic denims in inky shades, adventuresome boho capes and reinvented Aztec prints from the likes of Bassike and Camilla. Also in the mix, a deft contrast of breezy proportions, fringing or loopy knitted textures and raw suedes grounded in earth tones such as mocha, sand and ivory, highlighted with hits of cranberry, jade green, marmalade orange and indigo blue. For exotic nomads, the look says you have it all in your stride.

Peacock Greens
We’re freeing ourselves from the mindset that blue and green should never be worn together – it’s a dynamic new pairing this season and rather than compete, these rich saturated hues unexpectedly and satisfyingly mesh. Jewel-like tones such as Emerald, deep Amethyst and Sapphire blue are worked in some of the most intriguing combinations right now and the results speak volumes.

There’s a certain type of bright young muse we particularly love this season, the gallery girl. She’s smart, successful and wears her art on her sleeve, quite literally, in an eye-popping array of vivid colours and patterns. By day, you’ll likely find her dressed in a kaleidoscopic-print by one of the bold colourists that are so influencing the runway right now, including Bassike, Josh Goot, and Mary Katrantzou. By night, it’s all about excess with creative, oftentimes haphazard, layering made all the more alluring when teamed with unmissable and offbeat accessories. More is more, this risk-taking girl breaks all the rules to
make the look her own.

Pyjama Party
Here is the secret: to fully embrace the current pyjama trend one must channel a deliberately casual just-hopped-out-of-bed vibe whilst simultaneously understanding that the pyjamas themselves have to be primped, the accessories must be considered. In other words, sleek satin bed shirts are perfectly acceptable by day (Carla Zampatti) if accompanied by heels, a slick of lipstick and a pedigree bag (yes, ironically, it’s an ‘undone’ trend, but you must look ‘done’ to pull it off). If that all sounds too tricky, relax – you are guaranteed to feel at ease in the season’s casual style of wide-legged trousers from designers such as Akira, Jac + Jack and Marcs, and you might even get away with wearing them to work. Although, jacket required.

Winter is the perfect time to indulge in the rock-chic trend, with one rule to follow - keep it black. Be it great leather, lace, sequins or studs from the likes of Bassike, Carla Zampatti and Lover this is trend best kept slim and tailored with ankle grazing pants and narrow blazers. Accessories are a great way to try this trend with studded biker boots from Steve Madden, wayfarers by Alexander Wang and cuffs by Rachael Ruddick acting as a great way to toughen up your look.

Military greens are a versatile part of any winter wardrobe. Anoraks make for the perfect trans-seasonal coat and the colour is always a welcome change from black. Staple, J-Brand and Equipment are among the brands who do it best.

Leopard print is forever so invest in accessories to lift any look and add an element of polish. From leather totes to pony-hair loafers, this trend works best mixed with back or neutral palettes.


Despite the polish and overall togetherness of the season’s menswear trends, one thing is clear – it pays to accessorise with a splash of self-assurance and colour. Smart rakish suiting in traditional tweeds catch the eye with punchy hits of plum, cobalt and unexpected patterns, whilst classic blue-chip buys such as the biscuit-coloured trench and brass-buttoned peacoat make a bold comeback from names such as Calibre and Thomas Pink. Top it off with graphic knits and sculptural accessories in concrete shades, and the overall effect is pure modernity, like you’re wearing a work of contemporary art.

Contact Information
Tahli Koch
David Jones
86-108 Castlereagh Street
Sydney New South Wales, 2000

02 9266 5014