Peter Shankman Keynotes at Portland Communicators Conference

The Communicators Conference has been the premier professional development opportunity for communicators in the Pacific Northwest since 1996 and is set for May 12 at the Governor Hotel in Portland, Oregon.

Online PR News – 04-May-2010 – – PORTLAND, Ore. — Peter Shankman, who has distinguished himself worldwide for radical new ways of thinking about Social Media, PR, Marketing, advertising, creativity, and customer service, delivers the closing keynote address at the Portland Communicators Conference on May 12. Best known for creating Help A Reporter Out (HARO), founder and CEO of The Geek Factory Inc., and author of “Can We Do That?! Outrageous PR Stunts That Work and Why Your Company Needs Them” (Wiley and Sons 2006), Peter attributes his success as what happens when you harness the power of Attention Deficit Hyperactivity Disorder and make it work to your advantage. Peter started his career in Vienna, VA, with America Online as a senior news editor, helping found the AOL Newsroom and spearheading coverage of the Democratic and Republican 1996 conventions, which marked the first time an online news service covered any major political event. Since then his social media clients have included the Snapple Beverage Group, NASA, The US Department of Defense, Walt Disney World, American Express, Discovery Networks, New Frontier Media and Napster.

“Make Your Case” is the theme of this year’s conference, set for May 12 at the Governor Hotel in Portland, Oregon. Learn how to obtain management buy-in for new strategies, engage employees, embrace new media and build your career.

The event begins at 7:30 a.m. and ends with a 3:30-4:30 p.m. networking mixer. Organized by the Portland Metro Chapter of the Public Relations Society of America (PRSA) and the Oregon-Columbia Chapter of the International Association of Business Communicators (IABC), the Communicators Conference has been the premier professional development opportunity for communicators in the Portland metropolitan area since 1996.

Other keynote speakers include:
• Chris Brogan — Social media guru, co-author of the best-selling Trust Agents and president of New Marketing Labs.
• Jim Signorelli — CEO of ESW Partners and pioneer of StorySelling(SM) for building brands

The Governor Hotel is at 614 SW 11th Ave., Portland, OR. Registration for the conference is available online at Registration is only $105 for members of PRSA and IABC, $115 for nonmembers, and $50 for students (includes lunch).

The conference will cover a number of topics related to social media, public relations, business communications and marketing, including:
• Internal communications
• Corporate social responsibility
• Building trust
• New and traditional media mix
• Job tips and interviewing
For a complete list of presentations and speakers, visit Follow the Communicators Conference on Twitter:

IABC is a not-for-profit association committed to improving the effectiveness of organizations through strategic communication.

PRSA is a not-for-profit group whose mission is to offer public relations professionals a forum for idea sharing, professional development and networking.

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Lance Kissler
Portland OR


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