An 11-year-old Palm Desert girl's negative experience with the Girl Scout organization while attempting to utilize online social tools to raise donations for US troops, has ignited national controversy.
Online PR News – 16-February-2013 – PALM DESERT, CA – An incident between and 11-year-old girl's negative experience with the Girl Scouts of American has ignited a wave of controversy on MSN, Forbes, The Huffington Post, cnet, SteamFeed, and other social media channels, television, radio shows, and blogs about the 101-year-old organization's approach to sales and marketing in today's technology-driven age.
Links to the major media stories are available at
Watch the interview with Emma on KMIR6 news "Girl Scout Cookie Controversy"
Instead of allowing humiliation and restrictions on the use of social media and online transactions to hinder her dedication to supporting US troops, Emma decided to start her own organization named Treats 2 Troops to achieve the same goal.
"They are fighting for us and they are in a strange place. I just want to send cookies to let them know we love them. I know lots of other people want a chance to help too," said Emma.
The goal of Treats 2 Troops (http://treats2troops.org/) is to bring "a taste of home" to US military soldiers serving overseas in the form of care packages stuffed with Oreo cookies, premium coffee, necessity items, and letters, drawings, and photos from those wish to donate.
"To Emma, the care packages she's helping to deliver are not than just cookies and coffee, but a reminder of home and an opportunity to show our troops that they are loved, appreciated, and remembered," said Kimberly Reynolds, Emma's mother.
Emma wants to make it possible for everyone to donate support in one way or another. Whether it's in the form of a letter, a drawing, or a cash donation that is applied toward the purchase and shipment of a care package to a soldier, Emma is making it easy for everyone who appreciates the work the US troops are doing to give back.
To send a Treats 2 Troops care package to soldier, visit: http://treats2troops.org/donate.
About Treats 2 Troops: Treat 2 Troops is a labor of love, created as a means to easily allow people to help Emma send cookies to the troops. Its origins are based in strife and conflict, but out of the chaos, through the help of the social media community, Treats 2 Troops was born.