India's First Apparel Search Engine Goes Live is an online aggregator put up to help consumer search apparels available across varied online stores, thus bailing out the frustration & tedious task of toggling between multiple sites for making a purchase.

Online PR News – 19-February-2013 – New Delhi – Finally an Online Apparel Shopping Assistant is here
Date:- 19th February 2013 relieves you from the exasperation of scanning varied sites to buy the next dress for yourself or your closed ones. Log onto & discover the world of Apparels selling across varied online stores right under one roof.
Well, If we ask you to buy online, how many sites would you visit before making that final purchase? 3,4,5 or dozens & then scrutinize different options while toggling between the tabs in your explorer & spend hours to purchase finally.
Dismiss that pain; with the open Beta launch of today, you shall be able to alleviate the displeasure of surveying multiple sites to buy the next dress for yourself. Nupinch brings to you the world of online apparel shops right under one roof. Currently houses around 17 online stores & there are 20,000+ products to search from portals like,, & others, ranging from categories like Ethnic Wear, Indian Wear, Suits, Lehengas, Inner Wears & many more. Essentially, Nupinch does not sell but help you buy, so you just discover your requirement here & once you want to purchase you are redirected to the merchants site. Eventually, Nupinch plans to help users search basis seller reviews, brand strength, delivery details, previous Log In etc.

It feels great to finally go out & be available to the audience, had been waiting to do that since we froze the idea 2 months back. We are starting with 17 online players right now but we shall accumulate 35-40 in few weeks to come covering some top names in the trade. We have also introduced an exclusive feature Ask a Designer, where a consumer can ask Fashion Experts on what would look good on them & this service is absolutely free & you may ask by filling a form on briefing about your stats & what you are looking for. Decision to build Nupinch was out of a personal experience when I and Vivek contemplated over the difficulty my wife had in picking up a dress of
her choice. excerpts Ankur Sethi, Co-Founder & CEO, We are bootstrapped at the moment but will move for raising funds soon.
While Vivek Jhorar, Co-Founder & COO, cites Its been an exciting journey in last 3 months. Albeit, I had given up on my cushy job with Bharti Walmart more than 6 months ago, building up Nupinch has been the most glorious time of my life. Our focus has been to bail out the frustration that a consumer goes through, especially while purchasing a dress, since it involves a lot of emotional & prestige quotients. In tandem, we want to solicit online players with the ease of acquiring customers. Whilst our focal point remains to be ultimate customer satisfaction, we are writing our algorithms in a way, that a consumer from Delhi would get to see products sorted based on shops who deliver from Delhi warehouses, thus quicker delivery to them.

Team Behind Nupinch:
Ankur Sethi (Co-Founder & CEO)
With a degree in Mechanical Engineering from Bharti VidyaPeeth, Pune and Executive Education from IIM-C, Ankur began his career with Daikin Airconditioners. After leaving his mark in sales in a short span of time, his entrepreneurial urges made him start his own recruitment firm. Thereafter Ankur helped set up a dance & entertainment venture- Thump Entertainment Pvt. Ltd. He was instrumental in taking this venture into 6 states from a humble beginning.
His role as a CEO at NuPinch continues his love for challenges and revolutionary ideas, and here Ankur has been instrumental in creating a unique space which makes shopping all the more fun, helping out with the time starved routines of today.

Vivek Jhorar (Co-Founder & COO)
After doing hotel management from IHM Pusa & an MBA from IIM-I, Vivek worked with Bharti Walmart in the retail venture when it was just starting. He enjoyed an array of roles there in 4 years, doing various stints & overseeing expansion of Bharti Walmart from 4 stores to a nationwide footprint.
Vivek has co-founded NuPinch with an integral belief in easing customer's pain. With a well-honed awareness of operations and business horizon, Vivek brings a balanced & essential dosage of groundwork and strategy for the business. Vivek plays a key role in keeping the customer experience satisfactory & intact at NuPinch, handling the intricacies of operations served fresh every day.

Contact Information
Ankur Sethi
B-1/H-3, Mohan Co-operative Estate
New Delhi Delhi, 110076