Kuala Lumpur to Host Asia Harley Days in Conjunction with Harley-Davidson's Global 110th Anniversary

Harley-Davidson, Inc, along with the Ministry of Tourism Malaysia and the Malaysia Convention & Exhibition Bureau (MyCEB), today announced that Kuala Lumpur will play host to Asia Harley Days to be held in September this year.

Online PR News – 24-February-2013 – 20 February 2013, Kuala Lumpur – Harley-Davidson, Inc, along with the Ministry of Tourism Malaysia and the Malaysia Convention & Exhibition Bureau (MyCEB), today announced that Kuala Lumpur will play host to Asia Harley Days to be held in September this year. This event is being organised in conjunction with the Harley-Davidson 110th Anniversary celebrations, making it the exclusive regional experience hub in South East Asia.

The event is part of Harley-Davidson’s global tour to celebrate its “110th Anniversary: 110 Years of Freedom”, sharing epic experiences with fans from all corners of the globe. From the Tibetan Plateau in China to Sturgis in the United States; from Rome in Italy to Faaker See in Austria, Asia Harley Days will be the culmination of a year-long, global celebration taking place across 11 countries on six different continents.

Greg Willis, Director of Marketing Operations, Harley-Davidson Asia Pacific said, “Kuala Lumpur is the perfect place to hold this event due to its strategic location in South East Asia and the strong support of the Ministry of Tourism Malaysia and MyCeb, which recognises the huge tourism potential of Malaysia playing host to Asia Harley Days.”

With support from the Ministry of Tourism Malaysia and Malaysia Convention & Exhibition Bureau, Asia Harley Days will take place at the Kuala Lumpur City Centre (KLCC) and include members of the Harley Owners Group (H.O.G.), the motor company’s official riding club, taking part in numerous planned activities.

H.O.G. members from Malaysia, Singapore, Thailand, Indonesia, and the rest of the world are expected to attend this celebration. The event is free, and is open to members of the public.

Asia Harley Days will be held from Saturday, 14 September, through to Friday, 20 September 2013. Events and activities include a flag parade, promotions, exhibition, displays, demo rides as well as a riding tour from Kuala Lumpur to Terengganu and Penang. For H.O.G. members, the event includes a welcome dinner, special access, promotions and deals throughout the week’s events.

“This event gives all Harley-Davidson fans the opportunity to experience our brand and bring us closer to our customers who have been loyal and supportive over the years,” said Iskandar Shahril, Marketing Manager, Asia Direct Markets, Harley-Davidson Asia Pacific.

“MyCEB is pleased to once again play its role in supporting international lifestyle events that will further strengthen Malaysia’s position as the preferred location for special events. Indeed, Malaysia is a country that is conducive for countless types of events and, coupled with a myriad of interesting activities that is unique to the country, the participants will have an excellent time. Asia Harley Days in 2013 is a very big event for Malaysia. It is expected to draw at least 5,000 foreign attendees which is worth RM50 million in economic impact to the country,” said Zulkefli Hj Sharif, Chief Executive Officer of Malaysia Convention & Exhibition Bureau.

Harley-Davidson fans are invited to join the celebrations online, where they can share videos, images and experiences on Facebook, Twitter with the hashtag #HD110, and at www.h-d.com/110. To date, the motor company has shared four epic 110th anniversary experiences via the site, as well as Harley-Davidson social pages, driving thousands of engagements from fans around the world.

The website, which will be updated with new features and content, also includes details about all of the motor company’s 110th anniversary events.

About the Harley-Davidson 110th Anniversary
The Harley-Davidson 110th Anniversary is a year-long, global celebration of the enduring ideals that unite independents everywhere: freedom, rebellion and authenticity. The year-long celebration features 12 anniversary experiences the company will bring to existing motorcycle events in global markets through September 2013. The events span 11 countries on six continents.

Capping the global experiences are two main anniversary events in Rome and Milwaukee. The event in Milwaukee Aug. 31-Sept. 2, 2013, is an expanded celebration including fan-organized rides to the city, a party on the shores of Lake Michigan, a massive parade, activities at the Harley-Davidson Museum and three headlining concerts.

Harley-Davidson fans are invited to join the celebration online where they can share their personal stories and riding experiences on Facebook, Twitter with the hashtag #HD110, and at www.h-d.com/110. The website features details about the 110th Anniversary events and content posted from fans around the world.

About Harley-Davidson Motor Company
Harley-Davidson Motor Company produces heavyweight custom, cruiser and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear and apparel, and general merchandise. For more information, visit Harley-Davidson’s website at www.harley-davidson.com.

About MyCEB
MyCEB was established in 2009 by Ministry of Tourism, Malaysia to further strengthen Malaysia’s business tourism brand and position for the international business events market. A non-profit organisation, MyCEB serves as a central hub to assist meeting and event planners to bid for and stage international business events in Malaysia and act as a conduit for national product development. MyCEB’s goal is to improve its rankings as an international meetings destination within International Congress and Convention Association (ICCA) and to grow business tourism arrivals to Malaysia.

Apart from business events, an important component of MyCEB is the International Events Unit (IEU) which focuses on identifying and supporting international event bids in the areas of sports, art and culture and lifestyle.

In November 2011, MyCEB unveiled its business events tagline, ‘Malaysia – Asia’s Business Events Hub’ which encompasses its aim to communicate Malaysia’s proposition as a gateway to Asia for meetings – where many of Asia’s diverse cultures, languages and lifestyles are represented and have merged through a long history of trade and meetings.

For more information, please visit www.myceb.com.my

About Mercatus+
Mercatus+ is a multi-award-winning, full-service brand communications agency. As an integrated agency, it specialises in branding, advertising and reputation management. Founded in London in 1992 as MSM, its brands included Brand Mercatus and Reputation Mercatus. In a consolidation exercise, it changed its name to Mercatus+ in 2012. Its Malaysian operations began in 2003, and it has been consistently voted as one of Top 10 branding agencies in the country, winning the Malaysia PR Award for Best Promotional Activity Campaign in 2009, and the coveted A&M Silver Cube Award for Branding Agency of the Year in 2012.

Contact Information
Sim Teong Eu
Mercatus+ Malaysia
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