Wee Scots go west to Glasgow for a WeeWalk against global poverty

Scottish charity WildHearts, with the support of ScottishPower and Miss Scotland continues to help wee Scots get fit and healthy by holding a sponsored WeeWalk event in Glasgow's Kelvingrove Park on May 23rd. The WeeWalk encourages children to take up healthy, active lifestyles while raising awareness and funds for WildHearts' micro finance projects in Ghana.

Online PR News – 13-May-2010 – – Scottish charity WildHearts, with the support of ScottishPower continues to help wee Scots get fit and healthy by holding a sponsored WeeWalk event in Glasgow on May 23rd. Reigning Miss Scotland Katharine Brown, a fitness ambassador for the Scottish Government and former Scottish junior tennis player, has also pledged her support for the forthcoming Glasgow WeeWalk. The series of WildHearts' WeeWalks successfully kicked off in Edinburgh’s Royal Botanic Garden on April 25th, gathered momentum with an event in Aberdeen’s Duthie Park on May 9th and continues in Glasgow’s Kelvingrove Park on May 23rd.

Each WeeWalk http://wilddayout.com/WDO.aspx sees children complete a 1 or 3 mile route around these iconic parks, taking part in a host of fun activities aimed at promoting healthy lifestyles along the way. Event organiser and WildHearts founder, Mick Jackson, is urging people to register their children for what he says will be a fantastic, fun day out for all the family. He said:

“The WeeWalk is great a chance to get together and do something really different with your kids, grandchildren and even young nieces and nephews. It’s going to be a great day out for both children and grown ups! Of course the stars on the day will be the WeeWalkers. The event will provide children with an exciting, action packed day of fun and adventure, whilst giving us the chance to promote the importance of healthy, active lifestyles in a way they can relate to.”

Kelvingrove Park will be transformed into the World of WeeWalks, with participating kids following a colourful map to discover special reward areas along the way. They’ll meet cute characters, such as Marco the Monkey, who will be on hand to dish out delicious healthy treats themed around your 5 A Day at the pit stop points. Each WeeWalker will receive a cotton WeeWalks rucksack to stow away their healthy goodies, and a special medal when they cross the finish line. As well as getting active with their friends and families at the WeeWalk, participant children will be encouraged to adopt healthier eating habits in the run up to the event by following an eye catching WildHeats healthy eating chart.

WildHearts http://www.wildheartsinaction.org/ aims to show participating children how they can make a difference by encouraging them to raise funds for its micro-finance projects in the developing world. WildHearts aim to improve the lives of poverty-stricken families by providing loans and business training to enable them to set up small businesses to work their own way out of poverty and send their children to school, without relying on hand outs. All WeeWalkers who reach their sponsorship target will join the WildHearts WeeHeroes Club and receive a special certificate, stickers and a WeeHero badge.

“One of the things that parents and teachers have told us they particularly like about the idea is that the WeeWalk is designed to not only teach children about healthy lifestyles, but also about the importance of their role as ‘Global Citizens’. By raising money for WildHearts children will be able to give a helping hand to some of the world’s poorest people and so learn that even at a young age they can make a real difference and help make the world a fairer place,” Mick Jackson explained.

"I am thrilled to be able to lend my support to a cause such as the WildHearts' WeeWalk which not only encourages healthy living among children in Scotland, but also empowers women in Ghana to work their way out of poverty and improve theirs and their children's lives exponentially," Katharine Brown affirmed.

WildHearts is rolling out WeeWalks across Scotland as part of its national strategy to encourage Scottish children to lead healthier, more active lifestyles whilst making a difference in the developing world. The events are particularly timely as the Scottish Government implements a range of schemes and initiatives to tackle childhood obesity and poor diet.

The WeeWalk is open to children aged 0 to 12. Entry fees for the event are £10 per child which includes a healthy eating chart, exclusive cotton WeeWalks Healthy Goody Bag rucksack, souvenir medal and five healthy snacks, with one accompanying adult going free. To register for the event or for more information on the WeeWalk please visit www.WildDayOut.com or call 01667 458 849. For further information on the WildHearts charity please visit www.wildheartsinaction.org or find us on Face book.

http://www.facebook.com/wildhearts#!/pages/WildHearts/176925616873?ref=ts

For further information, please contact Carys Petrie on 07810 544 817 or email carys@wildday.com

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Iain S. Bruce
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Glasgow Lanarkshire, G20 6NH

0845 130 8992