Rapidsoft Systems Creates an Innovative Real Time Data Analytic Platform For a Mobile Media Company

Rapidsoft Systems team develops an innovative software platform for a major New York based advertising company. The platform lets advertisers quickly identify developing market trends.

Online PR News – 09-April-2013 – Princeton, NJ – Rapidsoft Systems, a NJ based leading software development and outsourced IT services company, recently achieved a major milestone by delivering a unique custom data analytic platform to its client. The team collaborated with the client's internal engineering team based in New York in designing a unique analytic platform for analyzing large data in real time.

The software developed by Rapidsoft Systems' team lets company analyze thousands of consumer interactions between consumers and the advertisements placed at different locations all over the country. The system analyzes the transactions using various parameters such as location, type of mobile phones, browser types used, product types viewed etc. This gives a better picture to the advertisers as they can easily see how a consumer is interacting with a particular advertisement. This helps them evaluate the effectiveness of a campaign.

Commenting on the release of software, Dr. Brijesh Kumar, COO, Rapidsoft Systems said, "Our ability to take customer's preliminary ideas and translate them into real useful products is what differentiates us from other IT & software development companies. Many companies can develop basic software if requirements are well defined, but as an R&D company we believe in creating real intellectual value for our customers. We take just the rough concepts and turn them into advanced products with defensible IPRs. This experience brings them back to us."

Mobile Analytics is a potent tool in the hands of a skilled marketer. Mobile Analytics Platforms differ in terms of capabilities. According to Dr. Brijesh Kumar, COO of Rapidsoft Systems, ideal analytics solutions will encompass the following:

Real-time data collection
Identify effective promotional activities
Understand customer preferences with respect to specific features on the site.
Measure app usage
Maximum collection of data

For years, companies have pushed page views as a primary measure of success. Page view counts are popular because they are easy to report, but ultimately cannot tell you how engaged your visitors are. Analytic software developed by Rapidsoft Systems, lets company measure what customers do in their app by reporting actions, not page views.

A good analytic tool provides a simple way to answer complex questions. Working with data often means writing SQL queries and plotting that data in various formats. This is great for engineers but hard or impossible for everyone else to understand. Rapidsoft's software simplifies data queries by visualizing the questions that an advertiser wants to ask. With the dashboard designed by its team, analyzing data and looking significant trends is as easy as writing an email or watching a well written presentation.


Rapidsoft Systems (http://www.rapidsoftsystems.com) is an emerging global leader in software and product development services, a knowledge driven company that values transparent business practices and provides comprehensive solutions to its global clients. Rapidsoft Systems provides software development, product design, IT consulting, and outsourced software development and product testing services. It has a subsidiary, Mobisoft Technologies (http://www.mobisofttechnologies.com) dedicated to mobile applications.

Rapidsoft Systems, Inc. has its main office in Princeton, NJ, USA, a US R&D Center in Mercerville NJ, and sales, support and development offices in Palo Alto, CA, USA, Singapore, Dubai (UAE), Bombay, and Noida (India).

Rapidsoft Systems, Inc. competence lies in its ability to offer full software product lifecycle services in verticals such as Mobile, Networking, Healthcare, OSS, VoIP, Embedded, Business Intelligence, Security, Finance, Logistics, Web 2.0 Social Networking, Media & Entertainment, Gaming, Travel & Hospitality, Education & Training, Web Applications and Retail. Its technology expertise includes Java/J2EE, C/C++, Ruby on Rails, RDMS, Open Source, SaaS/On-Demand, J2ME, Google Android, Qulcomm Brew, iPhone, Windows Mobile, Flashlite and Symbian platforms.

Contact Information
Amy Rosewal
Rapidsoft Systems Inc.
7 Diamond Ct
Princeton Jct New Jersey, 08550