North Carolina Healthy Start Foundation Launches Mobile, Social, Digital Effort to Insure Children

North Carolina Healthy Start Foundation Launches Mobile, Social, Digital Effort to Insure Children...

Online PR News – 21-April-2013 – Raleigh NC – The North Carolina Healthy Start Foundation has launched North Carolina’s first mobile marketing campaign – expanding outreach efforts to link eligible children and teens with free or low-cost health insurance. Teens and their parents will be engaged by a mobile, text and web-based program encouraging them to learn more about Health Check/NC Health Choice for Children and to apply. The campaign is a partnership between the North Carolina Healthy Start Foundation and the N.C. Pediatric Society Foundation’s “Healthy and Ready to Learn” Project, now in its fourth year of intensive outreach, to enroll children in 46 of the state’s most economically disadvantaged counties.

“We are very excited to be the first in North Carolina to use a completely digital, mobile strategy to help insure North Carolina’s children,” said Janice A. Freedman, executive director of the North Carolina Healthy Start Foundation. “This strategy engages teens directly and allows the N.C. Pediatric Society’s “Healthy and Ready to Learn” coordinators to easily direct people to the information and tools they need.

The web-based promotional tools, built by local mobile strategy company fused180, can be found at

About North Carolina Healthy Start Foundation
Established in 1990, the North Carolina Healthy Start Foundation is a nationally recognized private, nonprofit organization dedicated to reducing infant death and illness and to improving the health of women and young children in North Carolina. Through the development of strategic public and private partnerships, award-winning public education programs, statewide training and technical assistance, and advising policymakers, the Foundation is a recognized leader in North Carolina's efforts to reduce infant mortality. For more information, go to

About fused180
fused180 provides mNetworks© (mobile networks) which are consumer and B2B engagement tools. fused180 aggregates the best of the web, social, e-commerce, mCommerce, mPay, geo-location, brand engagement and wraps everything in a neat and tidy package for companies and end users. No need for a special app, or worry of cross-platform performance, fused180 uses the most commonly accessed tools to display, track and engage the end user at the ZMOT (zero moment of truth). For more information go to, or send an email to

Contact Information
Sean Graham
PO Box 25314
Durham NC, 27702