Ashiana Housing Bets big on Industrial clusters in Gujarat with affordable housing portfolio

Ashiana Housing Limited (Listed NSE ,BSE) and the pioneers of
retirement housing in India has identified Gujarat’s industrial clusters as the key destination for its
upcoming residential reality projects.

Online PR News – 23-April-2013 – New Delhi, India – Ashiana Housing Bets big on Industrial clusters in Gujarat
with affordable housing portfolio

Vadodra : 9th April 2013 : Ashiana Housing Limited (Listed NSE ,BSE) and the pioneers of
retirement housing in India has identified Gujarat’s industrial clusters as the key destination for its
upcoming residential reality projects. Delhi based, Ashiana Housing is one of the few reality players
in the country, who have smelled vast housing opportunities available alongside the upcoming
industrial belts 20 years ago and created some landmark destination in the country like Bhiwadi on
NH 8 on Delhi Jaipur highway.

The expertise in creating affordable housing alongside industrial belts has once again brought
Ashiana Housing to this part of the country and it is all set to replicate the same success here. To
enter its footprints in Gujarat, Ashiana has identified Halol industrial Area as a key destination. To
begin with Ashiana Housing has plans to set up approx 500 unit’s residential housing project in

Elaborating Ashiana Housing’s decision to debut Gujarat Market, Mr Sunit Gandhi, Vice
President told, “Over the years, Gujarat has emerged as the most preferred investment destination.
Besides, Ahmedabad and Surat the location which will undergo a sea change and is witnessing
sizeable growth is, “Halol” – at the outskirts of Vadodra- third most populated cities in Gujarat.
With the presence of top notch multinational companies from varied industries, Halol has opened
up doors of opportunities for real estate development. The hot realty hub is taking rapid strides
towards establishing itself as a viable real estate option as there is a good demand for housing at
Halol where many big companies, such as General Motors, Gamesha, Windar and Sun Pharma are
already located.”

Halol is only a few kilometres away from Vadodra -a major business hub, which has brought the
attention of investors and buyers on this bustling township. Being connected with highways its
infrastructure is improving by leaps and bounds, it is emerging as a place for people who cannot
afford homes in main cities like Baroda . The big advantage of Halol, and for that matter places
on or near NH 8, is the ease of connectivity. Connected to NH-8 & NE 1 through four lane State
Highway 87.

The place has attracted a lot of industrial activity and provided scope for a boom in real estate. The
rapid industrial growth coupled with good connectivity has made this place very attractive to people
interested in real estate. With affordable prices, well within the reach of the middle class, Halol will
give good returns in the long term. The expected movement of various companies too will boost the
real estate market in Halol and Kalol and thus provide good appreciation. As people start moving
into these companies the need to have house near their place of work will become imperative, which
will also help in boosting the rental values.

Commenting on the strengthens of the organization Mr Gandhi further told, “ At Ashiana we
are very much focused on creating Affordable Housing with best of life style amenities. With over
10.29 million sqr feet construction and over 30 Years of rich experiences in developing as well as
post hand over maintaining the properties in Jaipur, Jodhpur, Bhiwadi, Jamshedpur, Ranchi, Patna
and Lavasa, Ashiana is not an unknown name”

Ashiana Housing’s entry to new markets like Gujarat, Kolkata is a part of group’s long term vision
to have national footprints. Besides, creating some landmark destinations in Bhiwadi, Jamshedpur
Jaipur etc now it intends to bring Halol too on the map of favorite residential development
destinations in Gujarat. “Being a company driven by values and commitment, our endeavor is to
give a quality life style to the middle class income group at pocket friendly pricing” added Mr

Ashiana has taken a 10.65 acres land parcel in Halol to develop its first residential project in Gujarat.
Land has been converted in to Non Agriculture Land.

According to the property price index, Residex, growth in Gujarat (Ahmedabad is third highest in
the country, with the city coming after Kochi and Patna. The affordable housing sector here has
witness over 15% surge in demand and further expected to grow in the midst of demand from
new migrants as well as investors and continued expansion plans of many large IT, engineering and
manufacturing companies based in the city. Over the past few years, rapid industrialization, growth
of manufacturing sector and creation of a better social infrastructure has made Gujarat the most
attractive destination for real estate

About Ashiana Housing Limited: Ashiana Housing Limited-one of the finest real estate people in
the country known for its timely deliveries & unmatched construction quality. The Ashiana Group
has built over 10.29 million sq. ft. of residential & commercial space and put a smile on the faces
of more than 8000 families who reside in various projects at Neemrana, Bhiwadi, Jaipur, Jodhpur,
Jamshedpur, Lavasa (Pune) & Patna. They are also pioneers in bringing the concept of Retirement
Resort in India and spreading it to Bhiwadi, Jaipur and Lavasa. They are the first in retirement resort
and one of the few to undertake the maintenance of residential properties developed by it.

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