Mutiyaar by Ridhi Arora introduces its Prêt Collection 2013

Gear up to beat the heat in the best of Summer Fashion as the style quotient seems to be rising like the mercury. Hence, ‘Mutiyaar by Ridhi Arora’ unveils the “Prêt collection for women to make every inch the summer diva.

Online PR News – 09-May-2013 – New Delhi, April 2013 – The sweltering heat, the long days, sunstrokes and everything you hate about summer is back with a vengeance. But fret not! Gear up to beat the heat in the best of Summer Fashion as the style quotient seems to be rising like the mercury. Hence, ‘Mutiyaar by Ridhi Arora’ unveils the “Prêt collection” for women to make every inch the summer diva. The entire collection is a blend of soft and soothing colors and the range comprises of a mix of tunics, kaftans, light suits, dresses, jumpsuits and maxis. Basically, summer is all about comfort yet chic clothing; hence fabrics used are georgettes and chiffons in interesting cuts and drapes. Ridhi Arora specializes in trousseau wear and her each piece is unique and has its own personal expression. She transforms her passion for fashion from conception to creation.

The collection has been kept minimalistic yet sophisticated. With fine Indian craftsmanship, woven artistically with a unique drape, each piece in the line has its own story to tell. Be it at work, party or wedding, the Prêt Collection by Ridhi Arora will ensure that you step out in style and keep the heat at bay. Summer shades of off whites, pink, peach and yellow have been blended to create the collection and timeless black teamed up with beige will also be seen this season. Apart from it, minimal embroidery of threadwork, pearl mixed with zari has been worked on this prêt line. Moreover, with each collection, the bar of creativity and finesse is raised and thereby adding to the glamour, grandeur and sensuality of the line.

According to Ridhi Arora, “The epitome of opulence is visible because each piece is handcrafted with precision and embroidered using traditional techniques like zardozi and aari, tastefully embellished with the finest of materials. In addition to the prêt line, the couture line by has also seen some addition; yellows and whites have been introduced in the collection whereas color pallet has become softer, the drapes are more extravagant and embroideries are subtle yet rich which gives it a refreshing look and feel to the garment; hence it is appropriate for the summer weddings. The collection does not get typical and each piece has its own individuality like each person does.

The new prêt collection begins from Rs. 9000-25000/- and is available exclusively at ‘Mutiyaar by Ridhi Arora’, Studio FF - 314, "Gallery on MG" Mall, 2nd Floor, 13 MG Road, New Manglapuri (Opposite Metro Pillar No. 54), New Delhi - 110 030, Ph. No- +91 - 405 36672/ +91 – 99 100 30892.

About the brand-

Mutiyaar is a Delhi based fashion label owned by exceptionally budding designer Ridhi Arora. Ridhi has an inherent desire to dress people up. “Mutiyaar” is a Punjabi words which means “young beautiful girl” and the name shows the designer’s roots. According to her, every woman is beautiful. She is very passionate about dressing and styling up the women to make them feel beautiful and highlight what’s best in each one of them. Ridhi’s personal touch that creates a unique experience for each client because she understands their needs, preferences and desires of every woman when it comes to dressing up.

Contact Information
Ritika Batra
Communication Partner
208, Ansal Chamber - II 6, Bhikaji Cama Place, New Delhi
New Delhi New Delhi, 110066