University of the Body launches crowd funding campaign to revolutionize health and fitness industry

University of the Body, the first product in the world to deliver a year-long gym fitness training program in HD video, has launched a crowd funding campaign on Indiegogo (http://bit.ly/12JgBrm)

Online PR News – 10-June-2013 – New York, NY, June 10, 2013: – University of the Body, the first product in the world to deliver a year-long gym fitness training program in HD video, has launched a crowd funding campaign on Indiegogo (http://bit.ly/12JgBrm). The feature length films are compatible with any smart phone and are made to provide gym goers with real-time personal training throughout their entire workout sessions.

University of the Body has been developed by a team of certified fitness trainers, app developers and a professional film crew, who aim to revolutionize the fitness industry. Videos will be delivered directly to subscribers’ smart phones and will cover all aspects of a workout, from basic training guidelines to high level performance coaching through weights training, cardio circuits and flexibility programs.

Personal training is proven to significantly enhance performance and results. In fact, 90 per cent of gym members who say they are “achieving their fitness goals” have a personal trainer. However, just 12 per cent of gym goers can afford a professional training, leaving a major gap in the market.

Peter Rodwell, founder of University of the Body, explains:

“We are making consistently high quality coaching readily available at a fraction of the cost of a personal trainer. Developments in technology and a dramatic uptake of smart devices have created new channels to deliver personal training and while there are plenty of apps available, none has been developed to simulate a personal training session, let alone progressive workouts with a certified coach.”

“Routine is boring. University of the Body will equip gym users with a mixed and creative set of workout videos which they can combine to suit their specific goals each week, and new progressive workouts every month. We want to make the gym fun, safe and rewarding for all.”

University of the Body has been designed for maximum ease of use. Videos are downloaded directly onto a smart device each month. Once at the gym, users only have to press play! They watch a brief demo video before the audio soundtrack coaches them through every rep and set and are even instructed how to set up for their next exercise during their timed recovery.

Every client is also fully supported online with exercise theory videos and live weekly Q&A with trainers.

There is a wide range of rewards on Indiegogo, including early bird prices, limited edition T-shirts and hugely discounted corporate packages. Filming of the program will take place at exciting international locations including centers of excellence and will feature the likes of Swedish bikini models, Scottish strongmen and German sports scientists.

“Gone are the days of cowboy, steroid freak personal trainers! This program raises the whole of the industry’s standards,” concludes Peter Rodwell.

US STATISTICS AND KEY FEATURES:

• Only 12% of gym members have a personal trainer
• University of the Body is the first full length fitness coaching program in the world
• University of the Body will cost 90 per cent less than a regular personal trainer
• Since the explosion in the gym industry fitness related injuries have shot up
• Up to 24 million American gym members could be helped by this course

A press pack with product images, video and high resolution logos is available here: http://www.universityofthebody.com/#!press/cfpe

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Greg McEwan
Butterfly Effect PR

+44 203 592 7315