Natural Cat Litter Company Helps Shelter Cats Live the Swheat Life

Online PR News – 28-June-2013 – Detroit Lakes, MN – (June 17, 2013) – Swheat Scoop® Natural Clumping Litter is once again taking action to support felines in need. As part of their new shelter program, Litter for LittersSM, the brand will donate one-pound* of their natural, wheat-based litter in honor of each new Swheat Scoop Facebook fan they receive (*up to 10,000 pounds per program partner). Partnering with different standout animal organizations in 3-month intervals, the brand will rally feline fans across the nation to help provide critical resources to those that need it most.

Kicking-off the program with Pet Project Rescue (PPR) as their first Litter for Litters partner, Swheat Scoop is looking forward to supporting the Minneapolis non-profit’s efforts in reducing animal-homelessness. “The more we are able to facilitate the basic needs of shelters, like Pet Project Rescue, the more they can focus on what they do best – fostering abandoned animals and helping them find their forever homes,“ comments Mark Hughes, National Sales and Marketing Manager of Pet Care Systems, makers of Swheat Scoop.

The Litter for Litters program will launch Monday, June 17th, and is expected to raise substantial support from the animal advocate community. Swheat Scoop looks forward to making their first Litter for Litters donation to PPR and the animals in their care. Designed to be an ongoing program, Litter for Litters will announce their next shelter partner and benefactor at the close of the premier phase with PPR on September 17th. “We look forward to the Litter for Litters program having a long life with far reaching benefits for animal organizations,” adds Hughes.

For details on Swheat Scoop, their family of natural, eco-friendly cat litters and their efforts to help more cats live the “swheat life,” visit www.SwheatScoop.com.

About Swheat Scoop®

Swheat Scoop Natural Clumping Litter is a unique litter made from naturally processed wheat. Through a patented process, its natural wheat enzymes work continuously to eliminate, rather than mask litter box odors. This same process enables wheat starches to form firm clumps when exposed to moisture, making cleanups easy. Plus, it’s clay free, chemical free and biodegradable. Because it is clay free, Swheat Scoop is perfectly safe for kittens and is recommended by veterinarians. Swheat Scoop is brought to you by Pet Care Systems of Detroit Lakes, Minnesota. For more information, call 1-800-SWHEATS (794-3287) or visit www.SwheatScoop.com.


Contact Information
Ashlee Gonigam
Matrix Partners, Ltd

312-648-9972 x33