Big Bazaar announces Ms Kitchen Smart

The most awaited and popular ‘Great Indian Kitchen Festival’ was made special today by Big Bazaar at their Avani Riverside store where they held the much awaited finale of Ms Kitchen Smart contest.

Online PR News – 06-July-2013 – Kolkata – Kolkata, June, 2013: The most awaited and popular ‘Great Indian Kitchen Festival’ was made special today by Big Bazaar at their Avani Riverside store where they held the much awaited finale of Ms Kitchen Smart contest. The crowd frenzy was high from the beginning, and it reached fever pitch when superstar Prosenjit Chatterjee came to speak about his latest release, Porichoy. The winners got their share of joy as their prizes were handed over by the reigning superstar of Bengali cinema.

The contest was started in Big Bazaar stores across Bengal, where customers participated by registering a form. Spontaneous response has been received from the contestants all over, both in Kolkata as well rest of Bengal. Their recipe was judged by eminent Chefs on the basis of taste, garnishing and hygiene. The Grand Finale has taken place today, where the contestants showed their culinary expertise in front of the renowned personalities like Chef Debasish Kundu, Master Chef India Finalist Doyel Sarangi, well-known dietician and television personality Ronita Ghosh and also the famous versatile singer Jojo.

This year’s theme for Great Indian Kitchen Festival was ‘Upgrade’, which could be segregated into three parts – quality, convenience and utility. “We have always connected with the mainstream of Bengal and saluting Ms Kitchen Smart is our humble way of saying that we are an extension of each and every Bengali family in Bengal,” said Mr Raj Banerjee, Business Development Head (East), Big Bazaar.

About Big Bazaar

Big Bazaar is the flagship hypermarket retail chain from Future Group, having more than 240 stores including Food Bazaar, FBB across the country. With its motto of “Naye India ka bazaar”, Big Bazaar ensures that all the products are of good quality and offered at the lowest prices. Promising 'more for less', Big Bazaar, offers 1.6-lakh mass-market product ranges that are sought by a majority of Indian consumers. It also offers a host of value-added services. The special discounts and promotional offers, which are available at regular intervals, make the format very unique and distinct. The consumer experiences a new level of standard in price, convenience, comfort, quality and store service levels.

The winners of Ms.Kitchen Smart:
Winner- Nobonita Charaborty from Barasat made Paneer Tari,
!st Runner up-Smitha Bose from Shyambazar made Chicken Panipuri
2nd Runner up-Papiya Das from Asansol made Garlic Chicken with Honey Touch

Media Consultant : Launcherz PR
Rajiv Lodha I 9831362041 I launcherz.kol@gmail.com

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Rajiv Lodha
Launcherz
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9831362041