Michigan-Based Purely Pro Cosmetics to be Featured at Cosmoprof North America 2013

Brand will receive exposure to high-end international buyers

Online PR News – 12-July-2013 – BINGHAM FARMS, Mich. – Purely Pro Cosmetics, a Michigan-based cutting edge professional makeup line, will be one of the 20 new and upcoming brands featured in the exclusive Spotlights exhibit space within the Discover Beauty program at Cosmoprof North America 2013. Specifically for beauty industry professionals only, Cosmoprof North America is the only U.S. beauty trade show that is all-inclusive and covers all beauty sectors under one roof, attracting national retail organizations and international buyers.

“This is an exciting opportunity to introduce more beauty professionals to the highly sought-after Purely Pro Cosmetics brand,” said Margery Krevsky, founder of Purely Pro Cosmetics. “Our products are designed to withstand long hours, and we also offer some multipurpose products designed to save time and money.”

Purely Pro Cosmetics prides itself in offering premier fulfillment and support to its customers, including no minimums, fast turnaround, sophisticated packaging with maximum visual appeal and great profit margins. The makeup line is a division of Productions Plus – The Talent Shop, an international talent management agency founded in 1981 by Krevsky.

Purely Pro Cosmetics is a professional makeup line available both in a mineral and classic formula that offers the finest performance in application, coverage and texture. With a wide variety of options in rich pigments and shades, Purely Pro accommodates all ages and skin tones. The line has previously been featured in various beauty magazines, including Cosmopolitan for Latinas, Essence, Real Simple and more.

The widely successful Spotlights program is a popular section of suppliers inside Discover Beauty. It offers a clean, minimal department store-like setting to showcase niche brands that are a prime fit for high-end retail stores, boutiques, salons and spas. The exhibit is located in the center of the Discover Beauty section, which helps emerging brands find distribution partners as part of one-on-one meetings with buyers from respected retail organizations.

Purely Pro will be offering a 20 percent discount on all orders as a Cosmoprof special to new clientele.

Cosmoprof North America will take place July 14-16, 2013 at the Mandalay Bay Convention Center in Las Vegas.

About Purely Pro Cosmetics
Available in a mineral and classic line that contains a diversity of shades for all skin types, Purely Pro Cosmetics was created especially for professional models, acting talent and the film industry by Margery Krevsky, co-founder and president/CEO of Productions Plus–The Talent Shop, one of the largest full service talent management agencies in the Midwest. It launched into the retail market in January 2008 and can be found in spas, salons and makeup studios throughout the U.S. and internationally.

What makes us different? We carry both a conventional and mineral makeup line that contains a diversity of shades for all skin tones. Our wide assortment of colors is fun, vibrant and gorgeous; they simply stand out above the rest. The quality is unsurpassed; you will look and feel the difference of Purely Pro Cosmetics. For a retailer near you please visit www.purelyprocosmetics.com or call (855)-619-7749.

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Contact Information
Natalie Stavale
Marx Layne & Company

248-855-6777