Fold7 create World Cup break bumpers for Carlsberg

Integrated agency Fold7 have been commissioned to create Carlsberg’s football themed break bumpers for their football specific advertising.

Online PR News – 14-June-2010 – – Integrated agency Fold7 have been commissioned to create Carlsberg’s football themed break bumpers for their football specific advertising. The spots of between 5 and 15 seconds will appear throughout the Summer football schedule and beyond.

The job was awarded without a pitch after the agency had impressed Carlsberg with the quality of their multi-channel ATL and BTL campaigns for their Tuborg brand earlier this year.

Sam Balderstone, Fold7 Director and Head of TV, commented; “We were delighted to be approached by Carlsberg for this project. It’s a testament to the quality of our previous work and the strength of our developing relationship with the Carlsberg team.”

Carlsberg’s Brand Activation Director added; “Fold7 continue to impress. Their quality of execution is first class and their TV production department is no exception. The bumpers will form a key part of our promotional schedule for Summer 2010 and we are looking forward to launch”.

Founded in 1995 by college friends Simon Packer and Ryan Newey, Fold7 is an award winning, integrated communications agency. Fold7 conceive, design and execute creative solutions for some of the biggest brands including Carlsberg, The Body Shop, Ted Baker, M&S, Ministry of Sound, Nike, Orange, Nokia and Universal Music.

Based under one roof in London N1, the agency has over 40 staff across three divisions Fold7 Creative, Fold7 Digital, Fold7 Moving Pictures.

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Susie Clayton
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