Prepared Foods Lure Recession-Weary Consumers away from Restaurants and into Supermarket Aisles

According to Packaged Facts’ proprietary consumer research, 64% of adult consumers have gotten ready-to-eat/heat-and-eat food from a grocery store or supermarket in the last month.

Online PR News – 17-June-2010 – – June 14, 2010/ Marketwire - MarketResearch.com has announced the addition of Packaged Facts’ new report “Prepared Foods and Ready-to-Eat Foods at Retail: The New Competition to Foodservice.” For more information, visit:

http://www.marketresearch.com/product/display.asp?xs=r&productid=2694891

When it comes to food, American consumers want it all. Particularly, they want the variety and savory flavors of restaurant fare without the hefty financial commitment typical when dining out. The solution has been to bring food spending back into the home after decades of doing the opposite by finding lower cost, delectable cuisine among the prepared, and ready-to-eat foods available at local supermarkets, according to the report.

The market study, which includes data from a 2010 proprietary survey of 1,881 U.S. adult (18+) consumers, reveals that about 50% of respondent restaurant goers say they are more likely to eat dinner at home compared to “three months ago.” Further, 64% of adult consumers have purchased ready-to-eat/heat-and eat food from a grocery store or supermarket in the last month.

The report forecasts supermarket/grocery prepared foods will achieve sales of $13 billion and $14 billion in 2010 and 2011 respectively, due to growth of 7% during both years. Aggressive prepared food initiatives and expansion from players ranging from Walmart to BJ’s Whole Club to Kroger’s Fresh Fare to Walgreen’s are expected to further benefit the food retail landscape by giving consumers more locations and more choices.

“Prepared Foods and Ready-to-Eat Foods at Retail: The New Competition to Foodservice” offers the foodservice and retail industries new insight into the highly competitive prepared and ready-to-eat foods space. Relying heavily on proprietary consumer research analysis, the report provides “consumer drilldowns” and psychographic profiling, offering foodservice operators and retailers unique access to the minds of prepared foods consumers. And by assessing the relationship between fast food, family, and casual restaurant attitudes and behavior with that of grocery store and convenience store prepared foods attitudes and behavior, this report also offers unique competitive analysis to help players align and differentiate their product offerings. For further information, please visit:

http://www.marketresearch.com/product/display.asp?xs=r&productid=2694891

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