Plaza El Segundo hosts Annual Santa Arrival and Tree Lighting Ceremony

South Bay Tree Lighting Greets the 2013 Holiday Season

Online PR News – 12-October-2013 – Los Angeles, Calif. – Plaza El Segundo will welcome the holiday season with a special tree lighting ceremony and community celebration on Friday, November 22.

The festivities will begin at 5 p.m. in the Kid’s Zone throughout The Edge, including the Radio Disney Road Show from 5 to 7p.m. in front of The Counter, The Elf on the Shelf scavenger hunt, live entertainment, stilt walkers, balloons, face painting and free treats. Families may also visit with Santa and take photos on the Whole Foods Market patio for $10 from 5 to 9 p.m.

The Annual Tree Lighting Ceremony will take place alongside the fountain near Pinkberry from 7 to 7:30 p.m. The fun will continue throughout the evening with costumed characters, special guests and performances by The El Segundo High School Chamber Choir, The El Segundo Middle School Choir, Legacy Dance Academy and more. Free hay rides will be available from 6 to 9 p.m. to transport guests between the three activity areas.

Prior to the event, local charities and school groups will be selling raffle tickets to win a $3,500 shopping spree to Plaza El Segundo (winner will receive gift cards only, no cash will be given). The winner will also be able to light the tree with Santa during the ceremony and eat cookies and cocoa with him.

“We want families to come early to enjoy the holiday décor and our fabulous restaurants and shops, and stay to enjoy the full evening of holiday activities,” said Collette Navarrette, Director of Marketing for Plaza El Segundo.

All proceeds go to the charities selling the tickets. The winner will be chosen at 6:50 pm on November 22 at the main stage. For a full list of participating charities, visit www.plazaelsegundo.com.

About Plaza El Segundo

Located in the sophisticated, yet relaxed atmosphere that is distinctively Southern California casual, this open-air coastal shopping destination offers upscale retail that caters to the thriving and affluent South Bay beach communities. Conveniently clustered in three districts and inclusive of large-scale sculptures, water features and foliage, the project is comprised of three distinct sections incorporating different architectural themes and retail types--in all totaling just under 400,000 square feet of building space. Since opening in late 2006, Plaza El Segundo has become one of the South Bay’s primary retail destinations. Plaza El Segundo is a property of Federal Realty Investment Trust www.federalrealty.com (NYSE:FRT), headquartered in Rockville, Maryland. For more information go to: www.plazaelsegundo.com.

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Brigette O'Donovan
Baby Bird Communications

(949) 981-2473