SUN DIRECT TO OPEN ‘SUNSHINE’ CENTRES IN SMALL TOWNS

• Retail experiential touch points for rural / small towns markets
• Opens the first ‘SUNSHINE’ outlets in Ambur, Vellore, Cuddalore district, Trichy and Madurai– Tamil Nadu & Tumkur in Karnataka
• Set to rollout 120+ centres across South by year end

Online PR News – 26-October-2013 – Chennai – Chennai, 23rd October 2013: Last mile customer touch point plays a big role in purchase decisions, especially in small towns where an exclusive outlet helps boost customer confidence in the brand and goes a long way in improving the service levels to customers. Looking at further increasing their presence in small towns (tier III & IV) Sun Direct, the leading DTH player will be setting up customer experience outlets called ‘SUNSHINE’, a one stop shop. Here customers can buy new connections, ask for a product demo, get a recharge for their connection or upgrade their packs. More importantly the Sunshine outlet will act as a customer care and servicing centre where existing subscribers can get their set top boxes serviced as well as buy spares.
With the increased focus on digitization this will be an important step to engage directly with the customer, especially in small towns where a physical storefront works to the customer’s advantage. Based on the learning and feedback from this initiative, Sun Direct plans to scale up these outlets to over 120 in other small towns across in South by this year end. Store dimensions will vary between 150-300sq.ft depending on the requirement, of the specific town. Service facilities will be available at these touch points by skilled technicians to ensure quality servicing of their DTH equipment happens with minimum down time.
On the occasion of opening of the first Sunshine stores in Tamil Nadu and Karnataka, Mr. Mahesh Kumar, MD, Sun Direct, said “‘SUNSHINE’ will offer a great opportunity for customers and subscribers to avail first rate service from Sun Direct. The Sunshine store will be a key movement in making strong inroads into smaller towns where a multitude of services and solutions can be offered under a single roof. We are sure that this last mile customer touch point will be a game changer in DTH adaption across small towns in India thereby ensuring a higher level of customer satisfaction”.

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