Melt® Organic's Perfect Blend Makes Healthiest Butter Substitute

Health benefits realized from combination of virgin coconut, flax seed, and other healthy oils.

Online PR News – 26-October-2013 – (October 25, 2013) BOISE, IDAHO – – Melt Organic’s Healthy Butter Substitute, Rich & Creamy Melt® Organic, is great tasting and supports healthy weight when replacing other fats in your daily diet. Each variety of Melt Organic features a Perfect Blend of the world’s healthiest oils which provide the body with rich sources of Omega-3 and Medium Chain Fatty Acids.

Organic virgin coconut oil (VCO), the featured ingredient in each of Melt Organic’s healthy butter substitutes, is possibly the healthiest, most versatile, unprocessed dietary oil. VCO is a stable, healthy saturated fat that does not elevate undesirable (LDL) cholesterol. VCO has no trans fats or cholesterol and is rich in plant-based, healthy saturated fats called Medium Chain Fatty Acids (MCFAs), which are not immediately stored as fat but are used for energy. It is also nature’s most abundant source of lauric acid, shown to reduce symptoms of digestive disorders; support overall immune functions; and it helps fight bacterial, viral, and fungal infections. Extensive dietary research indicates components found in organic virgin coconut oil may boost metabolism, increase thyroid activity, promote weight loss, and provide optimal nutrient absorption. Additionally, coconut oil is ideal for baking and cooking due to it having a similar melt point to butter.

The health benefits of flaxseed oil are myriad because it is one of the healthiest and best sources of Omega‐3s available. 60 years of clinical research has linked a chronic deficiency of dietary Omega‐3 essential fatty acids to life‐threatening diseases such as obesity, some forms of cancer, heart disease, and diabetes type II. Flaxseed oil has the highest plant-based concentration of Omega‐3. Organic flaxseed oil’s health benefits include reversing the Omega‐3 deficiencies common in the American diet. Organic flaxseed oil is an essential component of Melt Organic and ensures that every serving delivers the perfect balance of Omega 6s and Omega 3s, a ratio of 2:1.

“Our Perfect Blend of fruit- and plant-based oils is based on the premise that healthier forms of saturated fat – and especially virgin coconut oil (a ‘good fat’) and flaxseed oil – are essential parts of an optimal diet.” explains Melt Chief Science Officer, Cygnia Rapp. “Plus, our Perfect Blend maintains an optimal ratio of Omega 6s to Omega 3s of 2:1.”
Melt is now available in more than 4,500 stores in North America. Rich & Creamy Melt Organic and Honey Melt Organic are sold in 13-ounce packages, with 80 calories and 9g of fat per serving. MSRP is $4.99 for all varieties. Visit Melt Buttery Spread for tips and recipes for baking healthy treats with Honey Melt Organic.

About Melt®
Say Goodbye to Butter, Say Hello to Melt!® Melt® Organic is a line of luscious, all-natural buttery spreads for butter lovers seeking a healthier alternative. Available in original, honey and NEW chocolate flavors, Melt is made from the perfect blend of the healthiest fruit- and plant-based organic oils: virgin coconut, flaxseed, hi-oleic sunflower, palm fruit, and canola. Melt spreads sizzle, drizzle, sauté, bake, and melt just like butter, but with half the saturated fat and fewer calories. Each variety of Melt is certified organic, kosher and made with non-GMO, eco-social and fair trade ingredients, while also being trans-fat free, gluten free, dairy or lactose free, and soy free. Only Melt uses Virgin Coconut Oil that is certified Fair for Life Fair Trade and Rainforest Alliance certified Palm Fruit Oil. Melt Organic is the first line of organic spreads in North America to be Non-GMO Project Verified. The Melt line is also the first to be sold in innovative square packages for easy storage and sustainability. It’s Hip to Be Square!© For more information and recipes, visit http://www.meltbutteryspread.com, http://www.facebook.com/meltbutteryspread or http://www.twitter.com/meltspread.

About Prosperity Organic Foods, Inc.
Based in Boise, Idaho, Prosperity Organic Foods, Inc., the parent company of Melt, provides great tasting products of superior quality through the innovative use of healthy fats and oils that allow consumers to eat better, feel better and live better. Rich & Creamy Melt® Organic, which launched in 2011, is the company’s debut product. Melt®, At Last, Good Fat!®, Say Goodbye To Butter®, and Butter 2.0® are registered trademarks of Prosperity Organic Foods, Inc. All rights reserved.

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Melt samples and images available upon request

Media Contact:
Abby Calvo
BrandSoul Communications
206.605.2976
abby@brandsoulcommunications.com

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Abby Calvo
BrandSoul Communications

206.605.2976

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