GENIUS PACK INTRODUCES NEW, BRIGHT COLOR PALETTE TO TECH-ORIENTED TRAVEL PRODUCTS

NEW YORK, Oct. 29, 2013 - Genius Pack, the tech-driven luggage brand that has revolutionized the packing experience, just announced that their innovative products will now be available in a palette of fun, bright colors. The brand also released its 3 newly launched items.

Online PR News – 30-October-2013 – New York, NY – NEW YORK, Oct. 29, 2013 -- Genius Pack, the tech-driven luggage brand that has revolutionized the packing experience, has just announced that their innovative products will now be available in a palette of fun, bright colors. Committed to delivering functionality and innovation, Genius Pack has integrated their patent-pending features including Laundry Compression TechnologyTM—a unique functionality to compress laundry contents within luggage through an integrated air-valve—an Integrated Packing Checklist, and designated category compartments to all of its newly launched items including: 30” Extensive Wheeled Upright, Overnight True Sport Duffle and the Weekender True Sport Duffle. These new items, as well as select products in the current Genius Pack Collection, are now available in a palette of fun, bright colors such as Sky Blue, Coral Red, Plum, Mint and Limited Edition Charcoal.

The Limited Edition Charcoal color, which is only offered in the Intelligent Travel Backpack and the Entrepreneur, was hand- selected by Genius Pack Founder & CEO Alfred Chehebar when he was sourcing a local market in the Far East. “It’s a beautifully rich coated fabric that has a buttery hand-feel... Although at first it seemed too expensive to incorporate as one of our colors, we worked diligently to purchase a limited fabric roll so we can offer this beautiful color exclusively for Genius Pack customers,” said Chehebar.

In addition to launching a new color palette, Genius Pack has also introduced the following new styles to their collection:

30” Extensive Wheeled Upright - $298
Large packing space, intended to be checked in, perfect for the stylish traveler who demands functionality and innovation. Featuring the brand’s signature patent-pending Laundry Compression TechnologyTM, Built-in Organizational Compartments and an Integrated Packing Checklist, this new Upright is available in five colors: Sky Blue, Coral Red, Plum, Mint and Black. It is the first tech-focused checked luggage piece of the Genius Pack Collection.

Overnight True Sport Duffle - $118
At 18”, the Overnight True Sport Duffle provides ease of use for transporting essentials to and from work or the gym. Featuring genius compartments for extreme organization, an Integrated Packing Checklist and the brand’s signature Laundry Compression TechnologyTM, which separates dirty clothes from clean clothes, it is the gym enthusiast’s new favorite accessory. Available in five colors:SkyBlue,CoralRed,Plum,Mint and Black.

Intelligent Travel Backpack - $68
Highly-functional travel backpack, includes a padded laptop compartment, designated umbrella compartment to store the Micro Travel Umbrella, labeled slots for pens, business cards & more. Available in six colors: Sky Blue, Coral Red, Plum, Mint, Limited Edition Charcoal and Black.

About Genius Pack:
Genius Pack is a division of Genius Brands LLC. Genius Brands is a privately held firm specializing in the development of innovative travel goods, day packs and luggage, which was founded by Alfred Chehebar in May 2011. Headquartered in New York City, Genius Brands LLC strives to continuously introduce travel products that eliminate the common nuisances of travel. Previously, Mr. Chehebar has served as VP of Sales for Calvin Klein Luggage at Accessory Network, and has also served as Product Development Manager for Ghurka, American leather- goods brand. For more information, please visit www.geniuspack.com

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Contact Information
Alfred Chehebar
Genius Pack
1372 Broadway, FL 7
New York City NY, 10018

2128424118