Innovative Public Relations Launches with Online Resource for Publicity and Branding

Industry Veteran David Menzies Sharing Strategic Messaging Best Practices Developed Over 22-Year Career

Online PR News – 31-January-2014 – RESEARCH TRIANGLE, N.C. – -- publicity and branding consultancy, Innovative Public Relations, Inc. with an informative online resource for technology, life sciences, and general business professionals looking to expand their customer base, increase sales, and cement their brand in the marketplace.

The website for the new consultancy, www.innovativepublicrelations.com, features helpful original content related to successfully implementing proven effective public relations strategies to compliment ongoing marketing and advertising efforts in support of business development and operational goals.

Menzies blogs daily on the Innovative Public Relations website, which also features guest posts by select marketing, advertising, and social media industry leaders. Recent topics include guarding against anger endangering your brand; tracking marketing, advertising, and public relations results; how Google AdWords can add marketing value; the importance of blogging; crisis communications; and what to do when a reporter calls.

In addition to sharing best practices in publicity and branding, Innovative Public Relations provides retainer- and project-based services that enable clients to position their brands in new and emerging markets, maximizing publicity to increase awareness and drive sales. Menzies employs a unique, creative approach focusing on public relations, media relations, online publishing, and marketing while incorporating elements of website development, social media and advertising.

With 22+ years experience as a professional communicator, Menzies' diverse background includes a wide-range of business development, business management, internal and external relations, and marketing success in engineering, technology, pharmaceutical, corporate, nonprofit, higher education, healthcare and government sectors. A former print newspaper editor and reporter, Menzies has been a contributing author to several regional and national industry publications; is Editor/Publisher of the online technology news website NCTechNews; and manages the popular LinkedIn group TriangleInnovators.

For more information on Innovative Public Relations or to access free articles on publicity and branding best practices, visit www.innovativepublicrelations.com or email innovativeprnc@gmail.com.

About Innovative Public Relations, Inc.
Innovative Public Relations, Inc. is a North Carolina-based consultancy providing PR and media relations services to established business and organizations in technology, life sciences, and general business market sectors. Our specialty is getting clients in front of target audiences via proven effective publicity and branding tools and methodologies. For more information visit www.innovativepublicrelations.com.

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Contact Information
David Menzies
Innovative Public Relations
5448 Apex Peakway Drive, #139
Apex NC, 27502

919-274-6862