Advanced Info Service Plc (AIS), Thailand’s largest mobile network revealed a behind-the-scene video on the succession of its talk of the town ‘Happy New Year 2014’ online video content meant to engage consumers.
Online PR News – 27-February-2014 – Bangkok, Thailand – The highlight of the second version includes the memorable moments and insightful messages by which connect people with their beloved ones, no matter where they are.
The two and a half minutes video starts off with three main messages: “Together we send happiness and support to them”, “Want you to know, we always love you and care for you” and “Ask the sky and stars to look after you”. The video then depicts real-life messages by various individuals in the army sharing that they miss their wife and children, their mother and for their families not to worry about them. The scene then switches to showing the recipients in real-life settings, viewing the video messages on mobile devices.
The video conveys an emotional and powerful storytelling element in such a simple and realistic way, that viewers could easily relate and connect to the people in the video. The successful storytelling element depicted in the short movie is reflected in the growing number of views, shares, comments and activities about the video shared by AIS.
Link to Video Content: http://youtu.be/HuUM8jufomE
Advanced Info Services Public Company Limited (AIS) is the leading Thai mobile telecommunication service company with 54% of revenue market share and serving 44% of subscriber market share (nearly 36 million subscribers) as of December 2012. Utilising our 22 years of extensive experience in the industry, AIS is committed to delivering the highest standard of mobile services to Thai society through our premium quality mobile network, which covers 97% of the country.
For more information www.ais.co.th