Award-winning Russo's New York Pizzeria at Sial China 2014.

Anthony Russo, owner of the award-winning Russo’s New York Pizzeria, will exhibit at SIAL CHINA; Asia's leading Food & Beverage exhibition taking place from 13th - 15th May, 2014 in Shanghai New International Expo Centre.

Online PR News – 14-May-2014 – Houston – Award-winning Russo's New York Pizzeria at Sial China 2014.

HOUSTON, May 11, 2014 Russo's Restaurants, the family of dining concepts that includes Russo's New York Pizzeria and Russo's Coal-Fired Italian Kitchen, announced plans to significantly enhance the brands' footprint in Asia and the Middle East a result of the successful openings of 3 international branches in the UAE.

Evidencing the excitement around both brands, in 2013 Russo's not only expanded international, but also into 2 new states in the USA, Arkansas & Oklahoma and kicked off 2014 with the opening of the company's first Hawaii location in Ewa Beach. An additional 12-15 restaurants are planned to open during the remainder of the year with more locations opening in Dubai, Abu Dhabi, Riyadh and Bahrain in addition to several cities in the USA including Dallas, Houston, San Antonio and Austin.
"We've exceeded our growth goals," said Chef Anthony Russo, a formally trained chef who opened his first Russo's New York Pizzeria in 1992 and later developed Russo's Coal-Fired Italian Kitchen. "Russo's expansion just cannot be contained, and we are pleased to provide our loyal fans with additional Russo's locations around the world.

Anthony Russo, owner of the award-winning Russo’s New York Pizzeria, will exhibit at SIAL CHINA; Asia's leading Food & Beverage exhibition taking place from 13th - 15th May, 2014 in Shanghai New International Expo Centre.
Serving the company's signature extra-large 28-inch party pizza, prepared with fresh dough without additives or preservatives, topped with sauce made from premium hand-selected tomatoes and authentic Italian cheese, Russo’s New York Pizzeria stand will be certain to create a buzz at this years event.
"Our franchise opportunities can't be beat " Russo’s says. "For those looking to develop a territory with one of the best pizza concepts or a distinctive full-service Italian restaurant, our award winning concepts are sure to impress. Our program is designed for franchise partners that are looking for the chance to own part of a brand that is built to stand the test of time – a pair of proven concepts."

Sial China is the perfect venue to facilitate growth for Russo’s Restaurants, providing access to one of the key growth markets for the food and beverage industry.
The pizza chain has an optimistic agenda for business development in international markets. With the logistics already in place, Russo plans on selling area development in several Asian markets resulting in numerous franchise opportunities. “We already have some serious interests in this region and beyond as we are aiming to build a global brand. Our goal is to rapidly expand, we know the Asian consumer is ready for the authentic New York Style experience our concepts offer and we plan to open 200 units in China alone. We are extremely excited about the opportunities that Sial China 2014 will bring,” Russo says.

Menu innovation is at the heart of Russo's Restaurants' successes. Blending generations of Russo family Italian recipes, Chef Anthony's handpicked ingredients and a commitment to research and development, the brands have continued to stay ahead of culinary trends. A prime example is the development of a full line of gluten free pizzas – a sincere response to the request for the great-tasting gluten-free pizza from thousands living with Celiac disease.
Russo's New York Pizzeria and Russo's Coal-Fired Italian Kitchen trace their origins to a tight-knit family where the kitchen was the center of all activity. As a young child, Chef Anthony helped his grandmother roll dough for cannoli, carefully wrapping it around four-inch wooden broomsticks to get the right shape before it cooked. By the age of 12 Anthony was learning authentic Italian recipes. Earning the Chef's distinction as an 18-year-old, Anthony honed his skills as a culinary expert working in his parent's fine Italian restaurant and then opened his own pizzeria while still a young man.

The Russo's name has become synonymous with authentic Italian meals. Beyond the brand's specialty New York-style pizzas, menu items include fresh salads (insalata), soups (zuppe) and homemade pastas. Authentic Italian cannoli, fresh seafood, chicken, veal and flatbread sandwiches are just some of the distinctive dishes on the menu.

Russo’s franchisees also have access to a top-notch training program, ongoing franchisor support and the convenience of tapping into Russo's resources and proven concepts. From traditional Italian appetizers like bruschetta and fried calamari to coal-fired pizzas, homemade pastas and an impressively authentic Italian dessert selection, diners at the New York Pizzeria run an average of $23 per check. Coal-Fired Italian Kitchen guests spend an average of $42 per check.

In addition to participation at Sial China, Russo's is also participating at the World Franchise Forum, held in Dubai, UAE on May 20 and 21, 2014 at the Grosvenor House hotel.


About Russo's Restaurants
Presenting a true New York-style pizza tradition, Russo's New York Pizzeria and Russo's Coal-Fired Italian Kitchen live by a family promise that dates back more than half a century, "If it isn't fresh, don't serve it." This motto has served Russo's Restaurants well since founder Anthony Russo opened his first pizzeria more than two decades ago. The brand's success has inspired the launch a number of successful franchises, and today more than 30 Russo's restaurants are operating and dozens more are expected to open in the next three to five years. The concept has gained recognition for its remarkably fresh food and the affordable price of menu options. Preparation of pure ingredients and the execution of memorable Italian food keep customers coming back for more. Chef Anthony's commitment to maintaining the freshest products insures that all customers who walk through the door, irrespective of which Russo's location, receive the bona fide Russo's experience.

To learn more about Russo’s Restaurants please visit Russo’s at Sial China stand N3-B053 or contact Suzanne@nypizzeria.com or visit www.nypizzeria.com

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Contact Information
Suzanne Boyadjian
russo's New York Pizzeria
Houston, Texas

971501606164