Mandana Valiyee will oversee new market expansion and develop national accounts for BizBash
Online PR News – 14-May-2014 – Los Angeles, CA – David Adler, C.E.O. and founder of BizBash Media (www.bizbash.com), the leading trade media for event and meeting organizers and event marketers, announced today that Mandana Valiyee (Mondi) has been named director of national accounts. She was previously the BizBash west coast publisher.
“We are excited to have Mondi take on the expanded role of representing our brand to major destinations, agencies, and national event-oriented products and services. Her communication and advocacy skills will introduce BizBash to a whole new group of marketing partners in the event organizing world. With Beth Friedman, west coast director of sales, and Natalie Egozi, senior account executive, our Los Angeles-based team is stronger now than ever,” Adler said.
Valiyee will report to David Wilkes, vice president of sales, and will be responsible for working with the entire BizBash sales team to develop national border-less marketing partners for the company’s media and event properties. She will also lead business development initiatives for new market expansion with existing team members in markets including San Francisco, Las Vegas, Phoenix, and San Diego. She will also focus on specific vertical targets including destinations, convention centers, event agencies, national food and beverage brands, and media buying agencies.
BizBash Media is an innovator and resource hub for the event and meeting industry with its website, magazines, and trade shows. Event organizers responsible for events such as White House state dinners and the Oscars, as well as conferences, trade shows, fund-raisers, and more use BizBash products regularly for ideas and best practices that can be implemented at their own events. Visit us at www.bizbash.com, and follow us at @BizBash and www.facebook.com/bizbash.