Easy Tours launches new Spring Sale Campaign

Easy Tours, the premier luxury travel facilitator for India
and South Asia recently launched its 2014 Spring Sale Campaign for India with a new
advertising campaign based on the ancient Indian art form of miniature painting.

Online PR News – 31-July-2014 – Austin – Austin – TX, March 10, 2014: Easy Tours, the premier luxury travel facilitator for India
and South Asia recently launched its 2014 Spring Sale Campaign for India with a new
advertising campaign based on the ancient Indian art form of miniature painting.
Spring is the traditional season for increased interest in tour bookings as travelers,
particularly in the western hemisphere prepare their vacation plans for the upcoming
summer and further towards the end of the year holidays. Easy Tours has always launched
its annual Spring Sale Campaign at this time which offers significant values in pricing
discounts as well as value added features onits popular tours.As part of the Spring Sale Campaign for India this year, Easy Tours launched a new web
banner campaign with a very creative
execution. The campaign is based on
miniature paintings stylized to a Mughal /
Rajasthani theme. Miniature painting is an
ancient art form in India which is still very
prized and practiced in the traditional
fashion. The art form was brought to India by
Persian and Turkic Muslim conquerors and
achieved its artistic zenith under the
patronage of various local rulers.
With the considerable support of India’s many royal dynasties, miniature paintings spawned
many indigenous versions and became the art form of choice not just for aesthetics but also
for chronicling the history of the country through the ages.
The Spring Sale Campaign has been executed as a series of web banners in line with the
business model of Easy Tours to target discerning travelers directly through the Internet.
The campaign visuals are based on a series of Rajasthani miniature paintings which is a
combination of Mughal and Hindu aesthetic influences. The paintings show scenes from the
processions, royal courts and harems of the princely state of Rajputana.
The campaign theme is premised on the captions “Travel like Royalty” and “It’s good to be
king”. The campaign therefore plays well into the brand positioning of Easy Tours as a
premier luxury tour operator in India and is unique as no one has used authentic miniature
paintings in a tactical sales campaign in the travel industry thus far.
Commenting about this new and exciting advertising campaign from Easy Tours, Mr. Sunil
Trehan, President, Easy Tours, commented, “The Spring Sale Campaign’s aesthetics are in
line with our overall brand positioning as a premier Luxury Tour operator for India and the
premier partner for India’s luxury hotels. Easy Tours has a long history of supporting
indigenous Indian art forms and artisans and by using these amazing miniature paintings in
our latest campaign we reaffirm that commitment. The campaign has already had a
tremendous response from our audience of visitors interested in India tours, generating an
average of 62 clicks a day to our website”.

About Easy Tours
Easy Tours is the highest rated provider of luxury travel and Tours in India and South
Asia. We provide our guests with outstanding customer service along with unmatched levels
of local expertise and luxury. Easy Tours is based in Austin, TX and has ten regional offices
in India as well as affiliate offices in Thailand, Vietnam, Sri Lanka, Myanmar, Nepal, Bhutan,
Cambodia and Laos. To learn more about travel in India or about Easy Tours, please visit
www.easytoursofindia.com
Press Contact:
Tariq Khan
Easy Tours
Phone: 512-345-1122
Fax: 512-895-9180
Email: tariq@easytoursofindia.com

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Contact Information
Tariq Khan
Easy Tours of India
12885 Research Blvd. Suite 208 Austin, TX 78750 - USA 512 345 1122 - Telephone 888 597 9274 - US Toll Free 512 895 9180 - Fax
Austin TX, 78750

512-345-1122