Freudenberg Gala Household Product Launches innovative ‘NO DUST’ Broom in India

Freudenberg Gala Household Product Launches innovative ‘NO DUST’ Broom in India

Online PR News – 05-August-2014 – Bangalore, Karnataka – • Innovation over a span of three years by an international team from India, Germany and Italy
• Gala ‘NO DUST’ broom is made of specially engineered ‘grass-like’ fibers
• Gala ‘NO DUST’ broom is an innovation nearly after 50 years in the segment
• Available across all leading outlets & general trade stores in India

Bangalore, August 04, 2014: Freudenberg Gala Household Product, a leading supplier of mechanical cleaning products in India, developed a solution for the Indian market that is ready to use from the beginning; a broom made of recycled fibers which are similar to the natural grass. The designers followed the bionics principle when developing a new broom for the Indian market and designed synthetic components that copy the performance of natural grass brooms, but with further developed features. With the introduction of the revolutionary ‘NO DUST’ broom the company continues to launch innovative products.

The ‘NO DUST’ broom from Freudenberg Gala Household Product is made of specially engineered ‘grass-like fibers’. This mechanical cleaning product delivers an improved cleaning performance as current grass brooms in the market: It lasts three times as long as an ordinary grass broom is washable and is ergonomically designed. It recreates the effect of a grass bundle with a finely branched exterior and a firm but flexible core. The innovation is an outcome of diligent research by a team of proficient experts; it demonstrates a successful cooperation of Indian market expertise, German engineering and Italian broom making know-how.

The Gala ‘NO DUST’ broom is manufactured in a state-of-the-art production plant of Freudenberg Gala Household Product in Adas, Gujarat. Mr. Jatin Gala, Chief Operating Officer and Member of the Board of Freudenberg Gala Household Product Pvt. Ltd, opines “the ‘NO DUST’ broom is a significant innovation in the grass broom segment and it’s an innovative product which the Indian market would long for. The product is already well accepted nationwide in India”. The product is available nationwide across all leading outlets and general kirana stores at a reasonable price.

More than 250 million households in India use brooms made of natural grass to sweep floors. Each household uses 3.3 brooms per year. These brooms tend to lose grass seeds, causing fine particles itself.

About Freudenberg in India:
Freudenberg has held business ties with companies in India for more than 90 years. The Group employs almost 3,500 associates at 32 locations. Freudenberg in India recorded sales of Rs. 1,128crore in 2013. For further information please go to www.freudenberg.in

About the Freudenberg Group:
The Freudenberg Group is a family company offering its customers technically challenging product solutions and services. The Group develops and manufactures seals, vibration control components, filters, nonwovens, products for surface treatment, release agents and specialty lubricants, medical and mechatronic products. Especially for mid-size companies Freudenberg develops software solutions and IT services. The end-user can find modern Freudenberg household products in the shops under the brand names of vileda®, O-Cedar®, Wettex®, Gala® and SWASH®. The Freudenberg Group employed about 40,000 people in about 60 countries and generated sales of more than €6.6 billion in 2013. For further information, please go to www.freudenberg.de

About Freudenberg Gala Household Product:
Freudenberg Gala Household Product Pvt. Ltd. is a leading supplier of mechanical cleaning products in India. Products for daily domestic use and for the professional cleaning sector are produced and marketed under the Gala® brand name. The company was established in August 2009 and is a joint venture of Freudenberg Household Products, Germany, and Gala Brush Limited, India. Freudenberg holds a 60-percent stake in the joint company, which is managed by an experienced team from the two partners. Currently, more than 180 associates work for Freudenberg Gala Household Product Pvt. Ltd.

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