Lincoln Road’s 50th Anniversary of Morris Lapidus’ Redesign

Legendary Pedestrian Mall commemorates its storied past and its luxury resurgence.

Online PR News – 03-August-2010 – – (Miami, August 2, 2010) Morris Lapidus envisioned Lincoln Road as one that would fit into the rich culture of Miami Beach, yet simultaneously transcend the hustle and bustle of the Miami streets for its more sophisticated side, similarly to 5th Avenue in New York or Rodeo Drive in Los Angeles, as Carl Fisher saw it when he first developed this fabled east to west heaven. Perhaps in anticipation of the future of Miami Beach, Lapidus transformed Lincoln Road into a sophisticated, tropical atmosphere with designs that have remained impervious to time, still inspiring admiration in visitors, who are entranced by the brilliant stretches of greenery, fountains, and art that have now lined Lincoln Road for 50 years.

Fifty years ago, famed architect Morris Lapidus, saw his vision of a modernized Lincoln Road come to life; rich with the sweeping curves of his signature MiMo architectural design and free from Miami traffic in favor of a sophisticated pedestrian walkway. His signature style, once elusive to critics, is now appreciated and admired by the world, a testament that Lapidus was an architect who was truly ahead of his time. Morris Lapidus’, who is also the architect of the acclaimed Fontainebleau and Eden Roc Hotels, brought an edge to Miami Beach with his idiosyncratic designs that established it as a destination where celebrities’ vacation and the rich call home.

In a year that marks the 50th Anniversary of Morris Lapidus’ modern pedestrian redesign, Lincoln Road is again realizing a vision of luxury transformation. Today, Lapidus designs are complemented by a wealth of new buildings, entertainment venues, upscale boutiques, health spas, and restaurants that have allowed Lincoln Road to prosper in the Miami Beach community. Modern architect stars such as Frank Gehry, Swiss architects Jacques and Pierre de Meuron, among others, will join the ranks of the legendary Morris Lapidus with their impending architectural designs for Lincoln Road. There is no place like it in the world. Certainly Worth Avenue in Palm Beach and Las Ramblas in Barcelona are famous; however, the lack of vehicular traffic allows for outdoor cafes, luxury retail, and arts and entertainment venues like no where else.

The promenade’s captivating 1111 Building and its iconic new parking garage will become another mainstay for visitors of Lincoln Road, with its open-air design, beautiful black and white geometric stone paved plaza, and native Floridian landscaping, a tribute to the flora that once dominated Southern Florida in the early 20th century. A few blocks east, in January 2011, Frank Gehry’s dynamically designed New World Symphony performance hall will fill the air with the hum of the famous orchestra, an attraction that will enchant local Miami residents and tourists from around the world and position Lincoln Road as a cultural destination with few peers.

New luxury stores and other developments continue to be built, from its east end at Washington Avenue to the recent block-long expansion west to Alton Road, which includes new stores such as 4-3, MAC, Journelle, Osklen and Coltori, Swarovski, All Saints, Herve Leger, and many others. The renovation and construction of the blocks to the east between Washington and Collins Avenues up until the Beach and the elegant Ritz Carlton Resort, will fuse the East and West sides of Lincoln Road, allowing visitors to take pleasure in all that Lincoln Road has to offer. In addition to the expansion projects, the Lincoln Road Marketing Association will be hosting its annual events such as Halloween and Christmas, as well as new signature events for the community which will entice local residents and tourists to spend the day strolling, eating, shopping, and people watching along Lincoln Road. Sponsorship opportunities will be plentiful.

The Lincoln Road Association and Lincoln Road Marketing, Inc. are the face and voice of Lincoln Road. It is a non-profit organization comprised of the local Lincoln Road Merchants, whose vision is to drive the marketing and branding for the Lincoln Road business district. For further information on Lincoln Road, please visit www.lincolnroad.org, or for sponsorship or media inquires call Howard R. Miller Communications at 305-573-0882 and speak to Lisandra Carballosa (Lisandra@gohrmc.com)

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Contact Information
Lisandra Carballosa
Howard R. Miller Communications, Inc. is an award winning, dynamic, full-spectrum communications agency, offering excellence and tangible results in public relations, marketing, advertisng, special events and promotions, website design, plus non-profit fund-raising and development.
Miami Florida, 33161

305 573 0882