IDEA BIG BANGLA MUSIC AWARDS 2010 INNOVATES ON GROUND, TOUCHING LAKHS OF PEOPLE IN BENGAL

Reliance Broadcast Network’s radio arm 92.7 BIG FM and Idea Cellular, the pan India mobile operator, recently announced the ‘IDEA BIG BANGLA MUSIC AWARDS 2010’, an exclusive platform to recognize and celebrate outstanding talent in Bangla Music. The awards are instituted as a mark of respect to the music loving people of Bengal by Kolkata’s favorite radio station 92.7 BIG FM.



The IDEA BIG BANGLA MUSIC AWARDS 2010 which were launched on 19th July, 2010 are now all set to reach out to the lakhs of people through prolonged on-ground activation covering the areas of all busy joint of Kolkata. It kick started from August 1, 2010 the promotions witnessed the best of the Bangla music industry come forward to campaign and celebrate music

Online PR News – 03-August-2010 – – Reliance Broadcast Network’s radio arm 92.7 BIG FM and Idea Cellular, the pan India mobile operator, recently announced the ‘IDEA BIG BANGLA MUSIC AWARDS 2010’, an exclusive platform to recognize and celebrate outstanding talent in Bangla Music. The awards are instituted as a mark of respect to the music loving people of Bengal by Kolkata’s favorite radio station 92.7 BIG FM.

The IDEA BIG BANGLA MUSIC AWARDS 2010 which were launched on 19th July, 2010 are now all set to reach out to the lakhs of people through prolonged on-ground activation covering the areas of all busy joint of Kolkata. It Kick started from August 1, 2010 the promotions witnessed the best of the Bangla music industry come forward to campaign and celebrate music.

To reach out to maximum people the promotions for the awards will be taken on – ground with canter activations in and around Kolkata as well as ballot boxes placed at all My Idea outlets and other alliance outlets over a 10 day period. Nomination forms will be given out encouraging people to vote for their favorite songs and artists; this will be coupled with excellent gratification ranging music CD’s and other collaterals for the voters. The canter will travel across Kolkata covering lakes of music lovers across busy routes like Saltlake to Bangur, Shyambazar to Paikpara, Beliaghata to Manicktala, Esplanade to Minto Park, New Alipore to Thakurpukur, Hazra to Jodhpur Park, Howrah to Sithimore and other parts of the city.

Various on ground contests & games will be carried out for the audience, enabling them to participate and win invitation cards for the very prestigious star studded IDEA BIG BANGLA MUSIC AWARDS night. People participating will be encouraged to campaign their favorite songs and vote for the first ever Bengali musical awards. The finale of IDEA BIG BANGLA MUSIC AWARDS is scheduled to be held on August 13, 2010 at the Science City Auditorium.

Living up to its mantra of offering constant entertainment to its listeners, 92.7 BIG FM with this unique initiative of celebrating Bengali Music through IDEA BIG BANGLA MUSIC AWARDS will conquer the hearts of Bengali Music lovers all over the city.

Stay tuned to 92.7 BIG FM for all the Awards excitement...

About Reliance Broadcast Network Limited

Reliance Broadcast Network Limited is part of the Reliance ADA Group. One of India’s youngest media houses, it has grown at a steady pace becoming one of India’s leading media businesses. RBNL currently has play in the spaces of Radio, Experiential Marketing, Out of Home and Digital and specializes in creating & executing integrated solutions for clients, across the country. 92.7 BIG FM- the radio brand pioneered the spread of FM entertainment with the launch of its 45 station network, reaching out to over 200 million Indians. The company offers a truly integrated solution to clients having build significant multi media capabilities. BIG Street – in the business of out of home media, BIG Events – specializes in event creation & management BIG Live – in the business of creating, managing and commercializing multi-brand engagement IPs in the space of entertainment, BIG Rural – offers holistic solutions for clients’ rural marketing.

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