New Fiberwig LX Mascara

Beyond Mascara. Where Beauty Meets Technology.

Online PR News – 19-August-2010 – – New York, NY, August 18, 2010. Introducing d.j.v. beautenizer Fiberwig LX, from the best selling mascara manufacturer in Japan, Imju Corporation. If you think the name is long, it does not compare to the extreme lengths this technologically advanced formula will take your lashes. Beginning August 2010, available in Pure Black, d.j.v. beautenizer Fiberwig LX will be sold exclusively in Sephora, Sephora inside JCPenney and Sephora Canada.

Fiberwig LX's unique fiber enriched film coating formula lengthens while conditioning lashes. The formula contains conditioning oils with panthenol, natural silk and botanical extracts that work to maintain healthy and resilient lashes. The crescent shaped brush conforms to each and every lash, even those hard to reach corners and the tiniest of lashes, not to mention the lower lashes. Generous amounts of fibers perfectly encapsulate lashes from root to tip, extending lashes to eyebrow reaching lengths. With Fiberwig LX's innovative staying power you can forget about smudging and those dreaded raccoon eyes. Best of all, it removes with just warm water.

For more information please visit: www.djv-beautenizer.com. To request a sample, please contact Cindymar Sagastume-Tappan at csagastume@PiasUsa.com.

Imju Corporation (pronounced ee-myoo), a leading cosmetic company in Japan, consistently creates solutions for both the beauty and healthcare industries. Its dedication to serving customers with creative, dependable and quality cosmetics sets the company apart from its competition. Imju's basic concept of "pursuing unsatisfied needs and performance beyond consumer's expectation" mirrors its determination to develop products capable of creating entirely new marketplace segments.

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Contact Information
Cindymar Sagastume-Tappan
420 Lexington Avenue, Suite 2810
New York NY, 10170

212-682-6880