Australian Wine Needs 'Generational' Shift in Attitudes, Says Trade Body Chair

The chairman of trade body Wine Australia, believes his country's wines can reach a point when they are no longer automatically compared to the 'Old World',

Online PR News – 04-February-2015 – Guangzhou, China – Speaking to on the sidelines of the annual Wine Australia trade tasting in London this week, Walsh said the country had more work to do to promote its fine wine image.

Walsh said he wanted to build on the signs of recovery by working harder to put more Australian wines on the same pedestal as top wines from the so-called ‘Old World’ producer nations of Western Europe.

In UK, a central market for Australian wine exports, he said there was too much focus on Old World wines in top restaurants.

He said that part of this meant talking more openly about 'terroir', as well as varietal-based wines. Several research projects are already underway in some of the biggest Australian wine regions to examine the soil and geology of particular sites. Walsh helped to found one of those, known as Barossa Dirt.

'Terroir is a global word,' he said. 'The French have got a good mortgage on words but our challenge is to overcome that, that’s where the future lies. Your piece of dirt is the only thing that can’t be copied. Your own piece of land is what gives you your character.’

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