French Pavilion showcasing Normandy’s Equine Industry at the 2010 FEI World Equestrian Games

September 25th – October 10th 2010, Lexington (KY, USA)

Online PR News – 20-August-2010 – – The World Equestrian Games comprising the world championships for eight equestrian sports is being organized in Lexington, Kentucky (U.S.A.) from September 25 to October 10, 2010. The Games are held every four years, two years prior to the Olympic Games, and are governed by the Fédération Equestre Internationale (FEI). The Basse-Normandie Region, in northwest France, will be represented by a delegation of about 100 elected officials, French government representatives, heads of local equine and food companies, famous Normandy chefs, tourism professionals etc., which will constitute the French Pavilion in the 2010 World Equestrian Games!

During this 16-day event, the French Pavilion will represent an unprecedented opportunity for the Normandy’s equine industry to showcase itself, in a variety of ways, to spectators from around the globe. The French Pavilion will coordinate business meetings amongst industry professionals to discuss trade opportunities. Spectators will have an opportunity to enjoy Normandy’s food delicacies prepared by great Norman chefs called the “Toques Rebelles”. Economic updates and information on Normandy tourism will also be available..

Basse-Normandie Region’s equine industry constitutes 8,300 horse breeders, 10,000 births a year, 4,400 businesses and 10,000 jobs, making it the leading horse-breeding region in France. Hosting over 1,000 competitions every year, Basse-Normandie Region is one of the few parts of the world where galloping, trotting and equestrian sports are represented at the highest level. The equine industry is developing around four sites: Saint-Lô for breeding and raising sport horses, the Haras du Pin for training, tourism and equestrian events, Deauville for races and Caen for research and innovation. Basse-Normandie Region, a research leader, boasts a Horse Pathology Institute, the only one of its kind in the world.

The food industry is at the heart of Basse-Normandie's economic development. Over 20,000 people work in food-related businesses, making them among the region’s leading employers and its top industry. Exports account for 20% of sales, with Europe the main customer. Dairy products make up nearly half the exports, with meat, seafood, fruits, vegetables, intermediate food products (additives and flavors) and animal food accounting for most of the rest.

Basse-Normandie Region will host the “Normandy Night” on October 8th 2010, to highlight the French presence in Lexington presenting a preview of the equestrian sports, bringing together athletes, organizing committee members, economic players, horse and tourism professionals and journalists.

Normandy will host many events in 2014, including the 70th anniversary celebration of D-Day, which will be attended by heads of State and thousands of visitors from various countries, final touch to the restoration of Mont-Saint-Michel Island and also the 2014 World Equestrian Games.

Kentucky will pass the torch to Basse-Normandie Region at the closing ceremony on October 10, 2010.

Normandy’s horse industry will be represented by:

• AGRIAL : food and agricultural cooperative that is branching out into horses - www.agrial.com

• EQUIDECLIC : websites and software - www.equideclic.fr

• EQUIP’HORSE : horse-riding equipment - www.equiphorse.com

• FREEJUMP SYSTEM : stirrup - www.freejumpsystem.com

• HD DIFFUSION : food, fodder and stable equipment - www.horse-diffusion.com

• LABOSPORT : laboratory that tests sports and recreational soils - www.labosport.com

• PARCOURS CONSEIL : consulting firm specializing in equestrian engineering - www.parcours-conseil.com

• STH HIPAVIA : horse transport - www.sth-hipavia.com

• TECHNIBELT : stable equipment, floor and wall coverings, van protection equipment for equine veterinarians, customized metalwork… - www.technibelt.com

Normandy’s food industry will be represented by:

• LA BISCUITERIE DE L’ABBAYE : shortbread cookies and pancakes - www.biscuiterie-abbaye.com

• LA BISCUITERIE JEANNETTE : Madeleine - www.jeannette.fanavenue.com

• CALVADOS BOULARD : cider product (AOC Calvados, AOC Pays d’Auge Calvados, AOC Normandy applejack, AOC Pays d’auge cider and Crème de Calvados) - www.calvados-boulard.com

• LES CHEVALIERS D’ARGOUGES : chocolate cookies, truffles and chocolate-dipped candied fruits - www.les-chevaliers-dargouges.com

• LE DOMAINE FAMILIAL DUPONT : cider product (Calvados, Cider, Givre, Pommeau, Crème de Calvados,…) - www.calvados-dupont.com

• FRISSON NORMAND : cow milk into whole-milk ice cream and sorbet made of 60% fresh fruit, milk jam in six natural flavors, jellies and preserves made from local fruit – www.frisson-normand.com

• ISIGNY SAINTE MÈRE : cheese, fromage frais, butter, cream and powdered milk - www.isigny-ste-mere.com

• LE MANOIR DES ABEILLES : honey, hand-crafted cookies, gingerbread and candy - www.manoir-des-abeilles.com

For further information, please visit:

www.region-basse-normandie.fr (In French only)
www.normandie2014.com (In French only)
www.normandie-tourisme.fr
www.alltechfeigames.com

Press Contacts in France

Emmanuelle TIRILLY, Attachée de presse
e.tirilly@crbn.fr - Tél. : +33 2 31 06 98 85

Caroline MONNOT, Attachée de presse
ca.monnot@crbn.fr – Tél. : +33 2 31 06 96 27

Région Basse-Normandie
Abbaye-aux-Dames
Place Reine Mathilde - BP 523
14035 Caen Cedex - France

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Contact Information
Deepika Prakash
Press and Comunications Department, French Trade Commission, Embassy of France, 2/50E Shantipath, Chanakyapuri
New Delhi Delhi, 110021

+91 11 24 19 63 51