EdTrIn announces acquisition of Melbourne-based media technology company

EdTrIn (NSX: ETG) announces its acquisition of ProjectProject Pty Ltd.

Online PR News – 14-February-2015 – Singapore – With an educational mission to evolve knowledge and facilitate the lifelong transfer of valuable know-how to everyone in the world, EdTrIn (NSX: ETG) announces its acquisition of ProjectProject Pty Ltd.

Global CEO of Edtrin, Graeme Coomber, speaking from Kuala Lumpar, said: “We consider the inclusion of ProjectProject in the EdTrIn group as vital to the short and long-term implementation of our global vision. It’ll be a central cog in our global brains trust.

“The company is genuinely innovative and uniquely different in its offer. It brings the best of business, brand development and integrated communications strategy together with the most cutting-edge mobile technology development in an end-to-end, in-house model.

“Better yet, the company is driven by a passion for purpose. There’s a rich and valuable vein of social responsibility that runs through all its people and business focus.

“The synergy between our companies was soon obvious and it brings us immediate executional outcomes. We’ll achieve fast commercial progress - and do it with a fully aligned team and culture.”

Founder and Creative Director of ProjectProject, Chris Gillard, expressed similar sentiments around the union.

“EdTrIn and ProjectProject share aligned philosophies,” he said. “ProjectProject believes that commercial viability and positive social impact don’t have to be mutually exclusive goals.

“In fact, the combination is a real differentiator and competitive advantage for business, so we’ve always looked for partnerships that meet both those objectives.

“And EdTrIn was simply the ultimate partnership for us. We can now do so much more for more people with our combined business values, networks, and capabilities.

“EdTrIn provides us with a global stage from which to evolve knowledge itself. Personally, I’m particularly keen to help progress the positive disruption of the world’s age-old linear approach to education: that model is totally ‘Old School’.

“Together we’re now a powerful force for charged commercial growth as well as social good.”

The EdTrIn merger with ProjectProject Pty Ltd comes on the tails of EdTrIn’s acquisition of Finpa Australia Pty Ltd and marks another milestone in the company’s recent establishment of their operational headquarters in Melbourne - its entree to target markets in Asia including China, India, Malaysia, Singapore, Indonesia, Thailand and Mayanmar.

About EdTrIn
EdTrIn – the name derives from a combination of ‘Education’, ‘Training’ and ‘Innovation’ - is a delivery and marketing platform for demand side education, training and innovation development. Its solution has been designed to provide solutions for students, businesses and governments. The EdTrIn delivery platform is the only e-learning environment that has the capability to deliver blended learning solutions via the internet (PC, tablet or smartphone) and/or the digital broadcast TV media in any combination, facilitating both urban and rural coverage.

EdTrIn is run by a management team comprising senior former UNESCO executives, Silicon Valley entrepreneurs and experienced education professionals who, between them, have built six online universities and have over 90 years’ experience in delivering disruptive change in the industry.

About ProjectProject
ProjectProject is a full-service brand and communications technology company. Using in-house combined capabilities in business development and strategy, technology development (website, content management systems and app building), and all creative communications, the commercially and socially focused team applies an end-to-end holistic approach to all projects.

Further information from:

Graeme Coomber, EdTrIn CEO, +44 (0) 7971 900 650
Steve Maskell, Edtrin Global COO, steve.maskell@edtrin.com / +61 455 267 405
Christian Roth, ProjectProject CEO, +61 3 9670 9339 christian@projectproject.com.au
Bob Little, Bob Little Press & PR, +44 (0)1727 860405

Contact Information
Bob Little
Bob Little Press & PR
23 Sherwood Avenue
St Albans England, AL4 9QJ