artegic Publishes eBook on Big Data Legal Questions in German Law

The collection and processing of large data amounts is subject to a number of legal regulations, especially in a commercial environment.

Online PR News – 16-March-2015 – Bonn, Germany – Big Data is currently a hot topic. In the digital economy, Big Data has become an essential value-adding factor which can hardly be ignored by a company. However, the collection and processing of large data amounts is subject to a number of legal regulations, especially in a commercial environment. The reknowned international law firm Bird&Bird has created a checklist together with artegic 23 Questions on Big Data and Law to help companies avoid legal pitfalls when handling Big Data. The checklist deals with German law.

Which data collections or analysis require consent? Is data personal data, if conclusions can be drawn about an individual from a chain of data? Can I determine categories for target groups based on personal data (clustering)? How do we deal with automated decisions from the data analysis? These and other questions create insecurity with many companies dealing with Big Data. The aim of the checklist 23 Questions on Big Data and Law is to reduce this insecurity in companies and create legal compliance for the handling of data, particularly in marketing.

"Big Data is a topic companies can hardly avoid nowadays, especially in the digital economy. At the same time, the sensibility for data protection is increasing in the media, the public, with legislators and decision-makers in companies. Our experience based on our consulting practice shows that data protection has now become a key topic at the level of management and board. The reason is that the correct use of Big Data has become an essential competitive advantage and secondly, that legal security and data protection are indispensable in the Big Data environment", comments Dr Fabian Niemann, Partner at Bird&Bird on data protection and legal security in the Big Data environment.

"Big Data does not only stand for the collection and understanding of data. The actual possibility of using this data for marketing is becoming the important third pillar. This utilisation involves the planing and implementation of data protection aspects. The specific objectives are the legally compliant collection of consent and the processing of data in compliance with data protection: Legal Big Data", says Stefan von Lieven, CEO at artegic.

Free download of the checklist: 23 Questions on Big Data Law
The Checklist: 23 Questions on Big Data and Law is now available as a free download at:

artegic AG
Zanderstraße 7
53177 Bonn

Mr. Sebastian Pieper

Tel: +49(0)228 22 77 97-0
Fax: +49(0)228 22 77 97-900

artegic AG – Know-how and Technology for Online CRM
artegic AG supports companies in the construction of loyal and profitable B-to-B and B-to-C customer relations via online channels. Our service portfolio includes strategic consulting, technologies and business services for online CRM and dialogue marketing via email, mobile and social media.

With the online CRM technology ELAINE FIVE, artegic offers a unique high-performance solution for the comprehensive realisation of campaigns, as well as marketing automation based on self-sharpening analytical customer profiles. artegic received the eco Internet Award for its trend-setting implementation of data privacy requirements.

Internationally, each month, approximately 2.7 billion emails, SMS and social media messages are sent via ELAINE FIVE. As an associated company of the Fraunhofer Gesellschaft, artegic draws on the know-how of the latter, as well as the expertise from long-standing best practice with renowned clients, such as BMW, PAYBACK, ASUS, CANYON, HYUNDAI and Ticketmaster.
artegic is certified company-wide by TÜV Rheinland, according to the international standard for IT and Data Decurity ISO/IEC 27001.

Contact Information
Sebastian Pieper
artegic AG
Zanderstrasse 7
Bonn NRW, 53177

+49(0)228 22 77 97-0